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As a marketer, you more than likely pour a ton of time, money, and resources into each of your campaigns. And with so much riding on these projects, it’s important you get it right. Enter the buyer persona, your tool for creating content that resonates with your ideal audience while ensuring you enjoy a strong [...]
Social media marketing is a priority for many business owners. One platform that gets consistently overlooked when developing digital marketing strategies is Reddit. This can lead marketers to wonder whether it’s worth the effort. However, marketing on Reddit can actually bring many benefits when done right. If you’re constantly wondering whether you should use Reddit [...]
When it comes to successful digital marketing, the name of the game is always “value.” Every good marketer knows that if you want a lead to take action, you must be able to provide them with value. And creating data capture content is one way you can provide that value. Data capture content is what [...]
Collecting and analyzing data regarding user behavior has always been a crucial step in knowing how to market your site and increase your conversion rates. And today, Google Tag Manager (GTM) is here to make the process easier. Google tags themselves are a form of embedded code that you place into your website to help [...]
When it comes to marketing, many brands put a lot of effort into their messaging. There is little doubt that the words you use in marketing are crucial for persuading people to buy your products or services. However, what you may not realize is that images are just as advantageous. If you have yet to [...]
Information architecture (IA) refers to the structural design of your website. In practice, IA involves labeling your site and pages to create a user-friendly environment where visitors can easily find the information they are looking for. Here are some tips to help you create a better information architecture. Get to Know Your Users The first [...]
Optimizing the quality score (QS) of your landing pages will have a huge impact on their visibility and reach. But what exactly is it, and why should you even care? Google Ads uses the quality score to measure the relevance and quality of a landing page to determine how well it matches what users are [...]
Choosing the right color scheme for your website has a huge impact on the user experience, content readability, and the overall vibe that someone feels when they connect with your brand. Choosing the ideal combination of colors can be tough. If you’re unsure where to start, don’t worry! Here’s a step-by-step guide to help you [...]
Search engine optimization (SEO) used to be a somewhat mysterious topic. Now, most business leaders have at least some idea of what SEO is and the impact it has on their company’s success. However, there’s a new problem. There’s just too much information out there about climbing the search rankings, much of which is based [...]
Today’s consumers are accustomed to instant gratification. Retailers like Amazon can deliver packages the same day, search engines offer immediate access to information, and social media platforms provide round-the-clock access to all kinds of entertainment. The unfortunate result of these innovations, though, is that people have shorter attention spans than ever. And that makes holding [...]