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421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104

(605) 610-3139

Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Top User-Friendly Features Every eCommerce Website Needs

People are spending more of their money online than ever before. That’s a great thing for eCommerce businesses, but it has also created loads of competition. The best way for brands to stand out is by improving customer experience. These user-friendly features are the best place to start. More Payment Options It’s an absolute must [...]

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Push and Pull Marketing: The Key to Knowing When to Use Each

Strategic marketing requires the intelligent use of available tools and resources. Creating awareness of your brand means both drawing in new customers with interesting links and putting your brand directly in front of the public to create awareness. “Push and Pull” marketing allows you to strategically deliver targeted advertisements to the end-user, creating exposure for [...]

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4 Reasons Why Your Website Isn’t Ranking (and How to Solve It)

Website rankings provide transparency into the amount of traffic flowing through specific pages. These metrics are important because they give businesses and marketing agencies insight into how they can improve the performance of their brand strategies. Data analytics and comprehensive testing platforms give businesses powerful tools for creating strategic growth. If your website isn’t ranking, [...]

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How Can Split Testing Maximize PPC Results?

Digital marketing and advertising agencies rely on pay-per-click (PPC) advertising to drive site traffic. Paying host platforms to deliver clickable advertisements gives businesses visibility by bringing them to the top of search results. Split tests allow businesses and organizations to create awareness and promote products while reaching growth targets more quickly. What Is Split Testing? [...]

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5 Tips to Speed Up Your SEO Results

SEO is essential for ranking on search pages. It increases visibility by creating more traffic and helping your company reach out to more people. SEO allows you to improve your marketing by communicating important messages and branding. The use of targeted keywords to promote the messages, services, and products offered by your business can quickly [...]

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4 Major Forms of User Engagement and the Value Behind Each

User engagement is a measurement that reveals what offers, services, and products are most valuable to customers online. Businesses measure user engagement by tracking what users click on, the duration of their stays, and what they download and share. Regular user engagement can be measured through several analytic tools and metrics. Metrics that measure engagement [...]

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User-Generated vs. Brand-Pushed Marketing: Which Content Do Audiences Prefer?

Marketing is an important part of any business, big or small. The field used to be dominated by mostly brand-pushed or company-generated content. Today, however, the rise of the internet has ushered in the era of user-generated or customer-centric marketing strategies. In this article, we’ll break down what these concepts mean, then finish up by [...]

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SERPs Explained: The Vital Role They Play in SEO Strategy

The acronym SERP stands for “Search Engine Results Page.” SERP analysis is the process of examining the generated results after a Google search. This vital information is highly relevant to your digital marketing and SEO strategy. SERP analysis will reveal what websites are going to achieve a higher ranking. It will also assist you in [...]

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Helpful Tips for Smooth and Easy Website Navigation

Believe it or not, the structure and flow of your website’s navigation can affect sales, bounce rate, and overall conversion. You don’t want people coming to your website, getting frustrated because they can’t find what they’re looking for, and then closing the tab out. If they can’t find your product or service listing page, they [...]

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Tips to Revive a Stale SEO Campaign

Many businesses already understand the inherent value of creating a solid SEO campaign with their content. A landing page or blog post may rank well initially, but it can fade in the results section over time. You need to know how to revive your campaign if you want to see long-term success from any SEO [...]

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