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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Different Ways You Could Negatively Impact Your Site’s Rankings without Even Knowing

Over the years, it has become more and more difficult to achieve and maintain stellar rankings with search engines, primarily Google.  It’s not just that there’s more competition (with millions of new websites launched each year), but changing Google algorithms have cracked down on all kinds of practices that artificially inflate rankings. For the most [...]

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Web design tips for a mobile-heavy audience

Did you know that more than 3 billion people around the world actively use the internet? That’s a big number and 80 percent of those users access the internet from smartphones. If you are not targeting your audience through mobile search capability and providing them with a quality experience, you are letting a huge chunk [...]

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The importance of auditing your web presence

Seeing or hearing the word “audit” typically conjures feelings of dread and perhaps even inspires an urge to flee to the hills. In the realm of website marketing, however, auditing is a good thing. A website audit is a tool to help identify any potential issues with a site’s architecture and benefit a business wishing [...]

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How to Measure Your Link Building Efforts

Although some would say we’re still in the Wild West days of internet usage, the truth is that search engines like Google have instilled a sense of order with their algorithms, putting an end to many nefarious, black hat practices that allowed unscrupulous businesses to gain unwarranted click-through via linking schemes.  These days, it may [...]

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Why is Your Average Cost Per Click So High and How Can You Fix It?

When it comes to cost per click, the main concern most business owners have is cost, and considering how fast costs can skyrocket, this is a valid concern.  Naturally, you have to balance what you spend against returns, as with any marketing or SEO effort, but when you don’t know what the return will be, [...]

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How Many Keywords Should You Be Tracking at One Time?

When it comes to the ideal number of keywords to use to draw people to your site, the answer unfortunately isn’t as simple as a specific number. It’s a fluid and circumstantially dependent answer. As is the case with many situations in life, the answer lies in seeking out quality rather than quantity. The Nature of Your Website [...]

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The importance of CRO in digital marketing

So, you’ve created a product everybody will crave.  Better yet, you’ve developed an idea that will change the world and everyone in it.  Whatever your arena might be, you’ve developed a plan for online action, and your website has gone live.  Terrific!  Celebrate! But keep it brief.  For now the hard part begins — getting people to [...]

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How To Find Orphaned Web Pages On Your Site And What To Do With Them

Locating web pages without links can be a real headache. If your site has pages that search engines and other users are not able to read, you could have a significant problem on your hands. Fortunately, there is a way to fix these orphaned pages, so if you need some assistance locating them on your [...]

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Do Domain Names And Domain Extensions Affect SEO?

On their own, domain names do not have much impact on SEO. Recent studies have shown that search engines tend to assign the same value to recently registered domains until other factors become an issue. From the beginning, all pages have the potential to achieve a higher ranking. However, SEO comes into play when you [...]

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How Long Will It Take To Start Seeing Results From Your Digital Marketing Efforts?

In the world of digital marketing, results are everything. As such, we often seek to yield them as soon as possible. While this is certainly an admirable goal, it is important to remember that meaningful results take time. It is not hard to achieve short term gains using manipulated links and various SEO tactics—however, these [...]

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