421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Today’s consumers are accustomed to instant gratification. Retailers like Amazon can deliver packages the same day, search engines offer immediate access to information, and social media platforms provide round-the-clock access to all kinds of entertainment. The unfortunate result of these innovations, though, is that people have shorter attention spans than ever. And that makes holding [...]
When it comes to marketing, you can’t just get away with using a blanket approach. Every customer has different needs, desires, and interests, so you must tailor your strategy based on the preferences of each niche within your customer base. That’s where multi-segment marketing comes in. With multi-segment marketing (also known as “multi-target” or “differentiated [...]
If you want to get noticed in today’s competitive digital marketplace, you need to choose the right brand-building channels. Two popular options are email marketing and social media marketing. While both can be effective tools for reaching and engaging with audiences, determining which channel is right for your business can be tricky. Explore the good [...]
The digital ecosystem has gotten crowded. While all of that competition has been great for consumers, it also makes it difficult to stand out. Fortunately, you can differentiate your brand by avoiding these five common marketing clichés. 1. A One-Size-Fits-All Approach Despite the clear benefits of segmentation and personalization, many marketers still try to cast [...]
Email marketing is highly effective when done right, but the process of creating emails can be both time-consuming and frustrating, especially if people aren’t opening them. If your open rate has dropped recently and you’ve lost interested prospects, there are, fortunately, steps you can take to win them back. At Net Profit Marketing, we know [...]
Ask yourself: How likely are you to try something after a trustworthy friend or family member recommends it? The answer is quite likely, and in a similar vein, high-authority backlinks act as credible referrals that can significantly benefit your business. If you haven’t looked into high-authority backlinks, you could be missing out on incredible SEO [...]
As a business owner or manager, it’s natural for you to do whatever you can to boost your brand’s search engine optimization (SEO); after all, the better your company’s SEO efforts, the more visibility its site will have on search engines like Google. One factor that plays a significant role in boosting web traffic and [...]
Though you’ve likely heard of both local and global search engine optimization (SEO), you’re not alone if you’re not sure which of the two you should focus on for your business. It’s undoubtedly challenging for marketers to figure out what SEO methods will work for different audiences, but that’s where Net Profit Marketing comes in. [...]
In just the last year, artificial intelligence (AI) has become more popular than ever, and it certainly doesn’t look to be fading out anytime soon. As a business owner or manager, the best thing to do is embrace it and use it to your company’s benefit; AI can transform your brand’s search engine optimization (SEO) [...]
Using content clusters can help boost your online visibility, improving organic traffic and generating more sales in the process, but you may not know how to effectively use them to ensure they positively impact your brand. Net Profit Marketing is here to break it all down. Everything You Need to Know About Content Clusters The [...]