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Sioux Falls, SD 57104
If you have researched content marketing, you have almost certainly encountered the phrase “know your audience.” This phrase is so widespread because defining your ideal customer is perhaps the most critical step to creating an effective marketing strategy. Once you have defined the ideal customer for your product or service, you can build a campaign [...]
Ask any member of Gen Z and they’ll tell you: Video content is the way to go. With attention spans ever-shrinking, video content is proving to be an easier way to gain the attention of your target audience. There are tons of reasons to consider incorporating video content in your marketing strategy. If you’ve ever [...]
Being a business owner can sometimes be chaotic. You wear many hats and have a hand in every part of your business. When it comes to marketing, there’s a whole other list of tasks that need to be completed. Without marketing, your business won’t take off like you want it to. To make sure you [...]
Getting traffic to your website can sometimes feel like you’re trying to herd cats. Customers often have so many companies trying to vie for their attention. However, there are a couple of secret weapons that businesses can use: SEM and SEO. SEO vs. SEM The fundamental difference between SEO and SEM is the type of [...]
The COVID-19 pandemic brought more people online than ever before. Because web traffic and time spent online increased, web marketing has become even more critical. For this reason, if you want to stay competitive in the online arena as you move through 2021, it’s essential that you know the top five strategies for web marketing [...]
If your website is up and running and you want to give it that extra special touch, a video could very well be the way to go. Videos can be used to show your mission statement, values and procedures. You might have someone you can work with to commission a video, but whether you have [...]
Books are, for the most part, black text on a white page. This has been the norm since they started printing things on paper. On a screen, though, you have the ability to play with countless styles and colors that’ll bring personality to your brand as users spend time navigating the site. If you don’t [...]
SEO has come far since the early aughts. For Google, it’s still evolving to this day, with hundreds of changes to the algorithms being estimated per year. That’s one of the reasons why it’s a little more difficult to game the system and get your site to the top of the rankings. There are countless [...]
We live in a world of content. It’s everywhere, all the time, and usually all at once. It’s likely that you have this blog sharing space with three other tabs on your browser or read paired with a true crime podcast and/or a compilation of cute cat videos playing in the background. And that’s fine! [...]
Blogs have long been recognized as beneficial tools for building a brand online. In a competitive marketplace, they provide a cost-effective route to reaching a wide variety of consumers and adding a personalized touch to important content. The question isn’t so much about the effectiveness of blogs. Instead, it’s about how they can provide even [...]