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Sioux Falls, SD 57104
On their own, domain names do not have much impact on SEO. Recent studies have shown that search engines tend to assign the same value to recently registered domains until other factors become an issue. From the beginning, all pages have the potential to achieve a higher ranking. However, SEO comes into play when you [...]
In the world of digital marketing, results are everything. As such, we often seek to yield them as soon as possible. While this is certainly an admirable goal, it is important to remember that meaningful results take time. It is not hard to achieve short term gains using manipulated links and various SEO tactics—however, these [...]
Influencer marketing no longer applies to working solely with a single influencer in order to promote your product or service. Today, influencer marketing has become much more strategic, multifaceted, and superfluous. With that in mind, it is imperative to pay attention to annual trends so you can mold your strategy in accordance or in contrast [...]
Most of us realize that SEO is a surefire means of generating web traffic. However, it is important to keep in mind that there are other ways of generating traffic that could potentially fill some additional gaps that SEO alone would not be able to address. Driving traffic through these other means will result in [...]
Today more people than ever are using social media. As a business, there are a myriad of ways to reach a broad audience just by advertising on various social media platforms. In this regard, it certainly pays to have an influencer at your disposal to raise brand awareness and capture an audience that you may [...]
Information architecture is one of the most overlooked aspects of the web design process because it is often confused with many other areas. Many people use the term interchangeably with technical architecture, navigation, and more. This is very unfortunate because information architecture is a vital component, the backbone if you will, of web design. If [...]
Have you ever considered the impact of customer reviews on someone’s purchasing decisions? If not, now is a good time to consider the impact that online reviews have on your business. Did you know that, statistically, 85 percent of customers pay just as much attention to online referrals as they do to personal recommendations? This [...]
Let’s be frank, the ultimate goal of digital marketing is to increase your bottom line. However, this is easier said than done. Sometimes marketing efforts fail, while others are meant to guide the customer closer to where you want them. With this in mind, not all digital marketing campaigns can be evaluated in the same [...]
It’s a brand new year, which means new email marketing tactics. Rather than following tired fads, 2019 is all about honing a classic subscriber-centric strategy. Brands are increasingly putting the customer’s journey at the forefront of their email marketing strategies. Accomplishing this goal in an effective manner requires a fair amount of insight from the [...]
As marketing trends and customer relations evolve, the importance of digital marketing continues to come into focus. Business owners all around the world are realizing that building brand awareness is the best way to drive recognition, engagement, and promote positive word-of-mouth. In fact, digital marketing has become so essential that a brand’s online presence has [...]