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While repurposing old content may feel lazy, in reality, it can be a strategic way to better serve your current and potential customers. Creating new blog posts, videos, and guides is a huge use of resources, and it’s not always feasible or even advisable. However, search engine optimization (SEO) and search intent demand that businesses [...]
Copywriting flaws obscure information behind a cloud of poor delivery. When mistakes happen, it doesn’t matter how much the reader could benefit from the subject at hand; they’ll never get past the weak writing. For every written ad, radio commercial, movie product placement, or targeted email, the copywriting must connect with the recipient to drive [...]
Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to get the most value from blogs, they must be appropriate for your audience, which requires you to adopt the correct tone, format, and [...]
There are thousands of marketing terms out there, making it impossible to learn them all. But one that should stand out to your business, especially if you operate in a niche category or serve a specific group of customers, is vertical marketing. What Is Vertical Marketing? Vertical marketing refers to a set of strategies intended [...]
Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer? While increasing your traffic is a primary concern, it can also be challenging. If you’re struggling to increase online visibility, here’s how to get more visitors to your website and build the thriving business you’ve [...]
Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns. Unfortunately, too many website owners lose money on their campaigns before discovering that this isn’t a good [...]
In 2011, Google updated its algorithm to account for freshness. The popular search engine indicated that it would value new or updated content over older articles and blogs. This meant that outdated content would fall in the rankings, regardless of other factors like the quality of a company’s domain, relevance, or backlinks. Any company that [...]
Search engine optimization (SEO) can be a confusing process, especially for those building a website for the first time and in need of experience ranking their sites on major search engines. For those unfamiliar with the process, search engines use an algorithm to decide which sites appear at the top of a results page for [...]
The world of digital marketing is constantly changing. As a result, companies and marketers must stay abreast of developments that could impact their strategies. In this guide, we’ll discuss a few challenges digital marketers face in 2023 and how to overcome them. 1. Compliance with Privacy Regulations In recent years, major governments have issued regulations [...]
Marketing only works when you present your message to people who want to invest in your offer. While you might think it’s better to cast a wide net to capture as much potential attention as possible, niching down is widely regarded as the better strategy. But when you take it a step further to finely [...]