530 N Kiwanis Ave
Sioux Falls, SD 57104
At various times, Google has declared certain online practices to be dead. In some cases, they were correct. When they changed their algorithms to identify black hat practices like keyword stuffing, they largely eliminated the occurrence of users finding totally irrelevant content stuffed with trendy keywords. In some cases, as when they declared the end [...]
Within the last two decades, the vast majority of businesses have come to the conclusion that they simply can’t remain competitive without an online presence, primarily a website, that facilitates online interactions with consumers. Without a website, many potential customers will never know a business exists. Over the last several years, however, social media presence [...]
According to the American Community Survey (ACS) from 2015, roughly 12.6% of the population, or about 40 million Americans, are categorized as having disabilities. These can range from physical disabilities like hearing or vision impairment, or limiting conditions like cerebral palsy or multiple sclerosis, to mental disabilities ranging from depression and schizophrenia to autism and [...]
When you’re designing (or redesigning) your website, you probably want to incorporate the latest styles in layout and design. You want prominent placement for your logo, easy-to-find contact information, and discreet, but convenient menus for users to navigate. You know you want bold graphics that elevate the appearance of your pages, support your brand image, [...]
A lot of effort goes into tracking and predicting keywords search users might choose when looking for specific goods, services, companies, and brands. Staying aware of trending keywords that are relevant to your brand, your company, and your industry is an essential part of any online marketing strategy. That said, the relative popularity of related [...]
How do we handle any kind of crisis is life? While there are certainly some people who hunker down, shell shocked, and wonder why they didn’t see it coming, most of us try to prepare for potential disasters so that we can sail through with ease. It’s not always possible to plan for the unknown, [...]
Content has long been king in the world of online marketing. In the early days, business exploration of the potential of the worldwide web included website creation and the use of content pretty much solely as a vehicle for SEO. Of course, search engines were none too pleased about this as it served to deliver [...]
Even if you’re not an expert at web design or SEO, you probably have some knowledge of both if you own and operate a business, because you simply can’t run a successful and competitive business these days without an online component. You might not be the first to know about changing algorithms or new social [...]
There’s no shortage of mobile apps available for the convenience and entertainment of Apple and/or Android users – an estimated 4 million plus for both platforms combined were registered as of the third quarter of 2018, which means there’s a lot of competition for new apps in development. Even worse, a study from Localytics released [...]
Keywords are an important part of being found in the online world. When the keywords in your content and your online ads match what search users are looking for, Google will use them to determine the relevance of your content. This is a major factor in ranking your pages, as opposed to competitors offering similar [...]