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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

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Microsites: What are They and How Can They Help Your Business?

The growth of the virtual world has created an entirely new way for businesses to reach consumers on a massive scale.  It wasn’t that long ago that many businesses operated locally, competing with other area businesses for a limited number of customers.  With the birth of e-commerce, however, businesses can reach consumers globally. Of course, [...]

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Should Press Releases be a Part of Your Digital Marketing Strategy?

In the world of marketing, as in other spheres, trends come and go, and often return.  Consider, for example, local marketing.  As the internet grew in popularity, businesses heady with the rush of unfettered access to a global audience began casting incredibly wide nets to bring in all those fish. Unfortunately, competition grew rapidly and [...]

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Drip emails: what they are and how they work?

Drip email campaigns, like many marketing strategies, have vacillated as the go-to strategy for content marketing. Their value is in that, by definition, they are marketing messages sent at a particular time and tempo in order to increase sales. The best kinds of drip campaigns are those that are not only timely, but also build [...]

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Best practices for business landing pages

Business landing pages are in many ways similar in design to other landing pages, but there are some key differences. If you are trying to attract consumers, then you need to appeal to the impulse buy; however, other businesses are not so impulsive in their choices. A calculating approach means you have to design your [...]

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What are the essential elements of a good homepage?

People often say don’t judge a book by its cover; however, we almost always do. A homepage is no different. It is the first interaction a visitor has with your website, so you better believe that they are going to judge you on it accordingly. From a marketing standpoint, the homepage is ground zero for [...]

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Why is content such an important part of SEO?

SEO and content are often used interchangeably, or at the very least as a relationship that is misunderstood. Content marketing is a synergistic diode of content and SEO. Let’s go over some of the basics. Defining SEO content writing It might seem obvious, but the content part of SEO is simply organizing content in a [...]

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How to Optimize Your Website for Voice Search

Talk-to-text technology still has a few kinks to work out, as anyone who uses it for hands-free mobile messaging is no doubt aware, but it’s getting better and better all the time.  In fact, it is estimated that voice recognition technology is now about 95% accurate, which is incredible considering how many social snafus it [...]

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Which SEO Tactics Have Proven Most Effective in 2018?

Each year, the focus of SEO strategy shifts just a bit, and if you fall behind, you could lose search positioning to competitors and miss out on opportunities to connect with new customers.  So, what’s trending in 2018?  Which SEO tactics have proven most effective in the first half of the year?  Here are a [...]

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Voice Search is Changing the SEO Game: Are You Ready?

Voice technologies have been growing in leaps and bounds over the last several years.  By now, pretty much everyone has at least a passing familiarity with ubiquitous voice interfaces like Siri, Alexa, Google Home, and Cortana, as well as the many in-home and mobile devices these programs function on.  All users have to do is [...]

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Why Inbound Marketing is a Smart Solution for Your Niche Business

When it comes to marketing, most businesses want to cast a wide net.  It only makes sense to try to reach the largest audience possible in order to build brand awareness, increase traffic, and boost patronage.  Right? The only problem with the blanket approach is that you’re spending money to reach a few people that [...]

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