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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

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Why Information Architecture Is Important For Your Website

Information architecture is one of the most overlooked aspects of the web design process because it is often confused with many other areas. Many people use the term interchangeably with technical architecture, navigation, and more. This is very unfortunate because information architecture is a vital component, the backbone if you will, of web design. If [...]

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5 Different Ways To Acquire Customer Reviews Using Social Media

Have you ever considered the impact of customer reviews on someone’s purchasing decisions? If not, now is a good time to consider the impact that online reviews have on your business. Did you know that, statistically, 85 percent of customers pay just as much attention to online referrals as they do to personal recommendations? This [...]

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The Most Important Digital Marketing Metrics That Businesses Should Pay Attention To

Let’s be frank, the ultimate goal of digital marketing is to increase your bottom line. However, this is easier said than done. Sometimes marketing efforts fail, while others are meant to guide the customer closer to where you want them. With this in mind, not all digital marketing campaigns can be evaluated in the same [...]

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The Biggest Email Marketing Trends For 2019

It’s a brand new year, which means new email marketing tactics. Rather than following tired fads, 2019 is all about honing a classic subscriber-centric strategy. Brands are increasingly putting the customer’s journey at the forefront of their email marketing strategies. Accomplishing this goal in an effective manner requires a fair amount of insight from the [...]

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Is It Best To Invest In Media Or Influencer Outreach?

As marketing trends and customer relations evolve, the importance of digital marketing continues to come into focus. Business owners all around the world are realizing that building brand awareness is the best way to drive recognition, engagement, and promote positive word-of-mouth. In fact, digital marketing has become so essential that a brand’s online presence has [...]

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Essential Elements Of A Content Audit

There’s nothing a seasoned marketer dreads more than an annual content audit. However, a well-managed audit usually leads to extremely productive insights that can drastically improve your content marketing strategy. Put another way, a content audit can help us identify and alter outdated and irrelevant practices. What Is A Content Audit? A content audit is [...]

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If Your Website is Outdated, You’re Losing Customers

In this day and age, your website often serves as the first interaction prospective customers have with your brand.  Most browse online before they ever shop in stores, and when they’re searching for goods or services, you want to make a good impression with the platforms they encounter. What if your website is hopelessly out [...]

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What are the 5 Essential Qualities of a Good Link?

At various times, Google has declared certain online practices to be dead.  In some cases, they were correct.  When they changed their algorithms to identify black hat practices like keyword stuffing, they largely eliminated the occurrence of users finding totally irrelevant content stuffed with trendy keywords. In some cases, as when they declared the end [...]

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What Makes Consumers Follow and Engage with Brands on Social Media?

Within the last two decades, the vast majority of businesses have come to the conclusion that they simply can’t remain competitive without an online presence, primarily a website, that facilitates online interactions with consumers.  Without a website, many potential customers will never know a business exists. Over the last several years, however, social media presence [...]

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What is Web Accessibility and Why Does it Matter?

According to the American Community Survey (ACS) from 2015, roughly 12.6% of the population, or about 40 million Americans, are categorized as having disabilities.  These can range from physical disabilities like hearing or vision impairment, or limiting conditions like cerebral palsy or multiple sclerosis, to mental disabilities ranging from depression and schizophrenia to autism and [...]

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