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421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104

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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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4 Reasons to Use Images in Your Marketing

When it comes to marketing, many brands put a lot of effort into their messaging. There is little doubt that the words you use in marketing are crucial for persuading people to buy your products or services. However, what you may not realize is that images are just as advantageous. If you have yet to [...]

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Tips for Creating an Information Architecture That Is Simple to Use

Information architecture (IA) refers to the structural design of your website. In practice, IA involves labeling your site and pages to create a user-friendly environment where visitors can easily find the information they are looking for. Here are some tips to help you create a better information architecture. Get to Know Your Users The first [...]

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Landing Page Quality Score: What It Is and How to Improve It

Optimizing the quality score (QS) of your landing pages will have a huge impact on their visibility and reach. But what exactly is it, and why should you even care? Google Ads uses the quality score to measure the relevance and quality of a landing page to determine how well it matches what users are [...]

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How to Choose the Right Color Scheme for Your Website

Choosing the right color scheme for your website has a huge impact on the user experience, content readability, and the overall vibe that someone feels when they connect with your brand. Choosing the ideal combination of colors can be tough. If you’re unsure where to start, don’t worry! Here’s a step-by-step guide to help you [...]

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6 SEO Myths to Disregard in 2024 and Beyond

Search engine optimization (SEO) used to be a somewhat mysterious topic. Now, most business leaders have at least some idea of what SEO is and the impact it has on their company’s success. However, there’s a new problem. There’s just too much information out there about climbing the search rankings, much of which is based [...]

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The Science Behind Capturing People’s Attention in the Digital Age

Today’s consumers are accustomed to instant gratification. Retailers like Amazon can deliver packages the same day, search engines offer immediate access to information, and social media platforms provide round-the-clock access to all kinds of entertainment. The unfortunate result of these innovations, though, is that people have shorter attention spans than ever. And that makes holding [...]

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What Is Multi-Segment Marketing?

When it comes to marketing, you can’t just get away with using a blanket approach. Every customer has different needs, desires, and interests, so you must tailor your strategy based on the preferences of each niche within your customer base. That’s where multi-segment marketing comes in. With multi-segment marketing (also known as “multi-target” or “differentiated [...]

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Email vs. Social Media Marketing: How to Choose the Right Channel for Your Business

If you want to get noticed in today’s competitive digital marketplace, you need to choose the right brand-building channels. Two popular options are email marketing and social media marketing. While both can be effective tools for reaching and engaging with audiences, determining which channel is right for your business can be tricky. Explore the good [...]

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Avoid These 5 Common Marketing Clichés

The digital ecosystem has gotten crowded. While all of that competition has been great for consumers, it also makes it difficult to stand out. Fortunately, you can differentiate your brand by avoiding these five common marketing clichés. 1. A One-Size-Fits-All Approach Despite the clear benefits of segmentation and personalization, many marketers still try to cast [...]

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A Guide to Win-Back Emails: How to Reengage Lost Customers

Email marketing is highly effective when done right, but the process of creating emails can be both time-consuming and frustrating, especially if people aren’t opening them. If your open rate has dropped recently and you’ve lost interested prospects, there are, fortunately, steps you can take to win them back. At Net Profit Marketing, we know [...]

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