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When properly planned and managed, PPC campaigns can be a great way to reach your target audience and boost conversions. However, you can also spend a lot of money on campaigns that simply don’t deliver. How can you avoid low performing PPC campaigns and ensure anticipated ROI? Here are a few strategies to make the [...]
Google Analytics can certainly provide you with a wealth of tracking data to help you understand the impact of your online campaigns. However, it is not a crystal ball that magically tells you everything you need to know. You have to collate and analyze data to make sure you see the whole picture. This starts [...]
You already understand the importance of strong web design, ongoing SEO efforts, and paying attention to social media. These are the foundations of a strong online marketing strategy. However, you need to do more if you want the best opportunity to reach and convert your target audience. This means engaging in marketing strategies that earn [...]
Brick-and-mortar businesses are suffering incredibly right now, with non-essential businesses closing to the public, and even essential businesses seeing a major slow-down. That said, people sequestered in their homes still want access to goods, which gives any company operating in the online arena an opportunity to meet demand in a different way. If you have [...]
As a business owner, your approach to content creation always centers on upholding core values and reaching company goals. In order to create a strong and enduring brand identity, you need content that supports brand messaging. However, no business is an island, and at times like this, when we’re embroiled in a crisis of global [...]
There are two important reasons for businesses to focus on social media right now. One is that people are stuck at home and looking for ways to pass the time, which means turning to social media for entertainment and connection. The other is that people are devouring information at an incredible rate, and you need [...]
We seem to be living in an era where feelings and beliefs share the same prestige and reliability as actual facts, but as a responsible business owner, you can’t necessarily afford to base your decisions on instinct or intuition. You need data, analysis, and reasoning to make the best possible choices and maintain a profitable [...]
Despite the rhetoric that the Coronavirus is “just a flu”, evidence thus far has proven it to be a virulent and deadly strain of this seasonal virus. As a result, governments across the globe are taking appropriate action to curb the spread, and the orders to observe social distancing, work from home, and self-isolate have [...]
When it comes to designing your business website, you probably have a lot of things you want to include, from essential messaging, to optimizable content, to visual elements designed to support your brand image, as well as grab and hold viewer attention. That said, it pays to view your website with an editorial eye. When [...]
There’s no denying the appeal of Google Ads (formerly AdWords), Facebook Ads, and other digital advertising platforms when it comes to reaching an audience and boosting desired conversions. Of course, if you don’t have a targeted strategy that includes oversight and the flexibility to pivot, you could end up spending a ton of money and [...]