530 N Kiwanis Ave
Sioux Falls, SD 57104
Business owners understand the difficulties of wearing many hats, which is why they often outsource specific tasks to professionals that have the skills they lack. Still, you do have to provide these vendors with some direction if you want them to deliver the best possible outcomes for your company. Case in point: web design. Small, [...]
Email outreach strategies through backlinks are today’s version of rifling through the Yellow Pages, choosing a likely company, and picking up the phone for a cold call pitch. Simply stated, an email outreach program is an electronic cold call to a website or other influencer to persuade them to review and link to your own [...]
Time moves differently in the world of technology. New products and ideas and full-on revolutions happen nearly every day and the Great New Thing we adored last year is, well, so last year. Twenty years ago might as well be prehistoric but that is when we saw the rise of internet search engines and with [...]
Updating and republishing an old blog post can boost website traffic by more than 100 percent. Got your attention? Sure, it’s a great feeling to wrap up a post, publish it, and get started on another one but why not get more mileage out of work you’ve already done? Writers have used a similar strategy—write [...]
Ahhh, remember the good ol’ days of the internet? Let’s take a short trip back in time, to Christmas Day, 1990, the day the first internet browser was launched. Just three months later we saw the first website, an archaic scattering of text and hyperlinks used to explain to the awestruck masses what this World [...]
It wasn’t that long ago that you could achieve competitive rankings on search engines without having to spend a penny. All it took was the right link-building strategies and some time commitment. Sadly, those days are long gone. If PPC and other online advertising efforts aren’t part of your digital marketing strategy, you’re unlikely to [...]
Over the years, it has become more and more difficult to achieve and maintain stellar rankings with search engines, primarily Google. It’s not just that there’s more competition (with millions of new websites launched each year), but changing Google algorithms have cracked down on all kinds of practices that artificially inflate rankings. For the most [...]
Did you know that more than 3 billion people around the world actively use the internet? That’s a big number and 80 percent of those users access the internet from smartphones. If you are not targeting your audience through mobile search capability and providing them with a quality experience, you are letting a huge chunk [...]
Seeing or hearing the word “audit” typically conjures feelings of dread and perhaps even inspires an urge to flee to the hills. In the realm of website marketing, however, auditing is a good thing. A website audit is a tool to help identify any potential issues with a site’s architecture and benefit a business wishing [...]
Although some would say we’re still in the Wild West days of internet usage, the truth is that search engines like Google have instilled a sense of order with their algorithms, putting an end to many nefarious, black hat practices that allowed unscrupulous businesses to gain unwarranted click-through via linking schemes. These days, it may [...]