421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
There are thousands of marketing terms out there, making it impossible to learn them all. But one that should stand out to your business, especially if you operate in a niche category or serve a specific group of customers, is vertical marketing. What Is Vertical Marketing? Vertical marketing refers to a set of strategies intended [...]
Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer? While increasing your traffic is a primary concern, it can also be challenging. If you’re struggling to increase online visibility, here’s how to get more visitors to your website and build the thriving business you’ve [...]
Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns. Unfortunately, too many website owners lose money on their campaigns before discovering that this isn’t a good [...]
In 2011, Google updated its algorithm to account for freshness. The popular search engine indicated that it would value new or updated content over older articles and blogs. This meant that outdated content would fall in the rankings, regardless of other factors like the quality of a company’s domain, relevance, or backlinks. Any company that [...]
Search engine optimization (SEO) can be a confusing process, especially for those building a website for the first time and in need of experience ranking their sites on major search engines. For those unfamiliar with the process, search engines use an algorithm to decide which sites appear at the top of a results page for [...]
The world of digital marketing is constantly changing. As a result, companies and marketers must stay abreast of developments that could impact their strategies. In this guide, we’ll discuss a few challenges digital marketers face in 2023 and how to overcome them. 1. Compliance with Privacy Regulations In recent years, major governments have issued regulations [...]
Marketing only works when you present your message to people who want to invest in your offer. While you might think it’s better to cast a wide net to capture as much potential attention as possible, niching down is widely regarded as the better strategy. But when you take it a step further to finely [...]
Are you failing to see the website sales you were hoping for? If so, you might benefit from a CRO audit. Otherwise known as a conversion rate optimization audit, a CRO audit involves a complete evaluation of your website and other advertising channels to find ways to improve your conversion rates. Here are a few [...]
When ranking your website’s content, Google analyzes hundreds of factors, which they summarize through expertise, authoritativeness, and trust — E-A-T. Websites that meet Google’s guidelines will automatically rank higher simply because they’re more credible than websites that don’t. Another aspect that Google considers when ranking content is whether topics fall under the umbrella of “Your [...]
Imagine the following scenario: You’ve spent hours creating your latest blog post or video, and you’re more than excited to share it with the world. You know people will find your content interesting, and you can hardly wait for the traffic to roll in. You hit the publish button and relax, confident that the next [...]