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421 N Phillips Ave, Suite 302
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.


Holistic Marketing: Definition, Examples, and Why Your Business Should Use It

One of the most popular and successful business trends to emerge in recent years is holistic marketing, an approach that seeks to consider every part of a business — from its customers and employees to stakeholders and even society at large — as part of a collective whole. By recognizing that all of these things [...]


Video SEO Strategies to Optimize Your Video for Search

The video has long been a cornerstone of communication and content creation. From educational videos and creative short films to online marketing campaigns and social media updates, video has the power to engage and inform viewers in a way that text and images alone cannot. However, in order for your videos to be seen by [...]


6 Strategies to Rank in Google’s “People Also Ask” Boxes

Google’s “People Also Ask” Box is a feature that displays a list of questions related to a user’s initial search query. The box is located near the top of the search engine results, above the first organic result. If you’re looking to get your website to appear in the People Also Ask Box, there are [...]


10 Possible Reasons Your SEO Rankings Dropped

Search engine optimization (SEO) is the art and science of increasing a website’s search engine rankings. The higher this ranking, the more people will be able to quickly find the site. Sometimes, however, a site’s rankings can drop for what seems to be no clear reason. If your SEO rankings have recently dropped, don’t panic. [...]


Content Pillars for Social Media: Definition, Examples, and How to Use Them

Content pillars are the foundation of social media marketing plans. Without them, a business’s strategies will be shaky and likely to fail. With a strong understanding of what content pillars are and how to effectively use them, you can create a social media content strategy for your business that will engage and delight your audience. [...]


How Does Web Design Impact SEO?

Web design has a significant impact on SEO. How you design your website can determine how well you rank in search engines, how much traffic you get, and whether people remain on your site. Here are a few things to keep in mind to remain optimized for SEO when designing your website. Make Navigation Intuitive [...]


4 Ways to Use Emojis in Marketing to Grow Your Brand

Emojis make online communication a bit more enjoyable. They add expression and emotion to what would otherwise be dry, text-based communication. Over the years, a tool that once offered only a few basic icons has evolved into full sets of symbols that can be combined together to express a range of emotions and ideas. There [...]


Local SEO vs. On-Page SEO: What’s the Difference?

There are two primary types of SEO: on-page and local SEO. Both are important to your online marketing strategy, but you must be able to distinguish the two in order to determine which should be the focus of your business. What Is On-Page SEO? On-page SEO includes any changes you make to a web page [...]


Dwell Time: Are You Tracking This Important SEO Metric?

Consider how you search for things on the internet. Most likely, you enter your search terms and click on the first relevant result. Then, you scan the content on the page to see if it has the information you need. When you find what you are looking for, you keep reading. If not, you click [...]


Blog Post Formatting: 5 Tips to Engage Readers and Keep Them on the Page

You’ve created a blog to help you reach your target audience, boost SEO, and increase your internet footprint. That’s an amazing first step, but there are millions of blogs being published online today, which can make it difficult to attract and retain an audience. With this in mind, in addition to publishing your content on [...]

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