There are two primary types of SEO: on-page and local SEO. Both are important to your online marketing strategy, but you must be able to distinguish the two in order to determine which should be the focus of your business.
What Is On-Page SEO?
On-page SEO includes any changes you make to a web page to cause it to earn higher search engine rankings. These on-page SEO changes are designed to ensure that search engines can index your web page and determine when it is relevant for a particular search.
Some of the most common on-page SEO strategies include optimizing:
- Meta titles
- Meta descriptions
- Images
- Links
- Title and header tags
Additionally, on-page SEO experts will work on improving the content on each web page. They will ensure that you are using keywords, but not too many. On-page SEO also includes formatting pages for readability.
The Benefits of On-Page SEO
On-page SEO impacts several indexing factors that Google and other search engines use to understand your website and rank it for the right keywords. Additionally, when a page is optimized for SEO, UX is improved. Pages are easier to read and navigate. This increases time on the page and conversions.
What Is Local SEO?
Local SEO involves optimizing web pages to be included in local search results. Ideally, this includes ranking at the top of the page in Google’s local 3-pack. This starts with identifying the location-specific keywords people might use to seek out your company’s products or services.
Then, an SEO professional can use those keywords to optimize your web page title, content, headings, meta description, and other elements. When this is done correctly, your website will be indexed to show up in location-specific search results.
You and your SEO expert may even decide to create city-specific web pages. For example, you might create a separate service page for Dallas and Austin if you want to specifically target those locations.
There are also some off-page actions you can take to optimize your company for local SEO. One of the most important of these is creating a Google My Business account. This is what helps your business appear in the local 3-pack and Google Maps search results.
The Benefits of Local SEO
There are certain products and services that people tend to use locally. When they search for these products and services, they tend to use location-specific keywords.
One common example is restaurant delivery. When people want food, they will generally add something location specific to their search. That might be “Thai food delivery in Chicago” or “Thai food delivery near me.” If you had a Thai restaurant in Chicago, you would want your website to be optimized for those search terms.
On-Page or Local SEO with Net Profit Marketing
Whether you decide that your focus should be on-page or local, the SEO experts at Net Profit Marketing can help you reach your goals. We work with businesses like yours to create and execute SEO strategies that promote growth and attract new leads. Contact us to discover how we can boost your search engine rankings today.
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