One of the most popular and successful business trends to emerge in recent years is holistic marketing, an approach that seeks to consider every part of a business — from its customers and employees to stakeholders and even society at large — as part of a collective whole.
By recognizing that all of these things are interconnected and that a marketing strategy should take into account the impact it has on each of those groups, holistic marketing emphasizes the importance of creating a seamless and consistent customer experience across all touchpoints.
If you’re wondering what this looks like in practice, let’s examine two highly successful examples of holistic marketing:
Nike was one of the first major corporations to understand the value of a holistic marketing approach capable of emphasizing their brand’s story and message at every level. From their tagline to the design of their NikeTown stores, every aspect of their marketing shares a consistent design philosophy and messaging.
Their holistic approach extends even beyond their products. Consider the way Nike’s sponsorships, community investment programs, and nonprofit partnerships all mesh together to re-emphasize the company’s commitment to its brand values.
Similarly, Apple’s holistic marketing approach was a game-changer for the corporation. While their range of products originally shared few aesthetic similarities thanks to their siloed design process, a holistic redesign brought the company’s creations together to create a unified design vision so effective that virtually anyone can identify an Apple device at a glance.
Apple’s holistic approach made them more than just another company: Their customers are not only buying a product but an extension of the brand and the associations that come with it.
So Why Use Holistic Marketing?
Nike and Apple’s successes are one thing, but what does holistic marketing have to offer smaller businesses? As it turns out, there are quite a few benefits:
Improved Customer Experience
Because the customer is being considered at every step, from advertising and branding to product development, a holistic approach creates a more satisfying customer experience, which in turn increases loyalty and retention.
Holistic marketing emphasizes a more cohesive and consistent brand image, which not only tends to resonate better with customers but also helps set your business apart from the competition and improve brand awareness.
A more holistic strategy allows businesses to streamline their marketing efforts and avoid duplication or inconsistencies, helping to save time and resources and ensure that marketing efforts are aligned with business goals.
Given that it takes the impact that businesses have on the environment and the communities they serve into account, holistic marketing helps demonstrate social responsibility, which can improve their reputation and build trust among customers.
So if you are looking to take your marketing efforts to the next level by creating a holistic brand experience that resonates with your target audience, our team of experts at Net Profit Marketing can work with you to develop a sustainable and long-term approach to holistic marketing that delivers results.
Contact us today to learn more and the first step toward a marketing strategy that works for your business.
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