Search engine optimization (SEO) is the art and science of increasing a website’s search engine rankings. The higher this ranking, the more people will be able to quickly find the site.
Sometimes, however, a site’s rankings can drop for what seems to be no clear reason. If your SEO rankings have recently dropped, don’t panic. Here are some possible explanations:
1. You Changed Your Website’s Design
A website redesign can be exciting, but it can also cause your SEO rankings to drop suddenly. Search engines index websites based on their structure and design. If you make significant changes to your website’s design, search engines will take time to re-index your site and properly update or reinstate your ranking.
2. You Didn’t Keep Up with SEO Best Practices
Search engine algorithms are constantly changing, and staying up-to-date with the latest SEO best practices is essential. If you catch up and stay current with the latest changes, your website’s ranking can improve.
3. You Published Low-Quality Content
Publishing high-quality, relevant content is one of the most important things you can do to improve your website’s SEO. If you publish a bunch of low-quality or irrelevant content, it hurts your website’s ranking.
4. You Were the Victim of a Google Penalty
You might be penalized if you did something that went against Google’s webmaster guidelines, and this can cause your website’s ranking to drop significantly. You can always check Google’s Search Console for more information if you think they’ve flagged or penalized your content.
5. You Lost Backlinks
Backlinks are links from other sites to your website. They’re essential to SEO because they help search engines understand your website’s popularity. If you suddenly lose a bunch of backlinks, it could cause your SEO ranking to drop.
6. A Competitor Is Outranking You
If a competitor is doing better than you in the search results, it could be because they have a better website or more effective SEO strategies. You’ll need to step up your SEO game if you want to outrank them.
7. You’re Not Mobile-Friendly
Many people use their phones when they want to search the web at a moment’s notice. If your website is mobile-friendly, it could help your search ranking. Ensure your website is responsive to mobile searches and that it is optimized for all devices.
8. You Have a Slow Website
A fast website is vital for both users and search engines. If your website is slow, it could hurt your ranking. Ensure your website’s code is clean and efficient and that you’re loading only a few necessary large files.
9. You’re Not Using HTTPS
HTTPS is a security protocol that encrypts data between your website and the user’s browser. It’s crucial for both security and SEO, so if your website doesn’t use HTTPS, it could be what’s hurting your ranking.
10. You Have Duplicate Content
Multiple pages with the same or similar content can confuse search engine algorithms and hurt your ranking. Make sure each page on your website is unique and relevant.
There can be many reasons as to why your website’s SEO rankings have dropped. It could be due to a change in Google’s search engine algorithms, a penalty for spammy or black-hat tactics, or simply because your site isn’t as authoritative and relevant as it once was. Don’t worry, though — When you partner with the team at Net Profit Marketing, we can take steps to diagnose the problem and get to fixing it.
Give us a call today to learn more!