SEO Checklist
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How to Select Holiday Keywords for SEO
As we approach the end of the year, you have a roughly two-month-long window to up your sales volume and capitalize on the holiday rush. It’s a great time to target customers who are actively searching for deals and seasonal items that they won’t find…
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Shopify Product Page SEO: Titles, Descriptions, and Structured Data
Getting noticed on Shopify requires a cohesive approach to search engine optimization (Shopify SEO), and one of the most important elements of that strategy is Shopify product page SEO. The goal is to create compelling content that makes your offerings easier to find and more…
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What to Look For in a Partner When You Need Technical Site Migrations
Technical site migrations are among the most complex and high-stakes projects in digital marketing today. Moving to a new e-commerce platform, upgrading your content management system (CMS), or refactoring your site for speed and accessibility all involve serious risks. The repercussions of a botched migration…
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How to Plan a Zero-Traffic-Loss Site Migration: A Technical SEO Playbook
Site migrations are high-stakes projects; one wrong redirect or a missed canonical tag can tank your traffic and your revenue. Most site migrations that result in a loss of traffic do so because of one thing: a lack of planning. Search engine optimization (SEO) isn’t…
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10 Possible Reasons Your SEO Rankings Dropped
Search engine optimization (SEO) is the art and science of increasing a website’s search engine rankings. The higher this ranking, the more people will be able to quickly find the site. Sometimes, however, a site’s rankings can drop for what seems to be no clear…
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Launching Your New Website? Read These 3 Important SEO Tips First
One of the most critical things you can do when launching a new business is to create a great website. The same applies to any sort of rebranding effort. In addition to creating a website, you must also ensure that people can find it. You…
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4 Reasons Why Your Website Isn’t Ranking (and How to Solve It)
Website rankings provide transparency into the amount of traffic flowing through specific pages. These metrics are important because they give businesses and marketing agencies insight into how they can improve the performance of their brand strategies. Data analytics and comprehensive testing platforms give businesses powerful…