One of the most critical things you can do when launching a new business is to create a great website. The same applies to any sort of rebranding effort. In addition to creating a website, you must also ensure that people can find it. You can do that by applying the principles of SEO.
SEO is search engine optimization. If it’s done correctly, your pages will rank at the top of search results when people search for relevant keywords. It’s key to driving traffic to your new site, and these 3 SEO tips will help:
1. Carefully Map Your Site Structure
High-performing websites have two things in common. They are easy for users to navigate, and they’re designed in a way that makes it easy for search engines to index them.
The best way to do this is to create a map of the structure of your website before you do anything else. This map will help you to work out how each page on your website connects to the others and provide a better understanding of how people will navigate between pages.
In addition to using the map you have created to design your website, you must also communicate this information to Google. This work is done by creating an XML site map that is used by web designers to inform search engines of all of the URLs that are available for indexing purposes.
2. Make Sure Your Website Is Content Rich
So much SEO is dependent on what you do with content. When Google ranks websites for search, it prioritizes fresh, relevant content. Also, many SEO practices, such as the use of keywords, require content. All of this is in addition to the fact that in order to rank in search engine results, you have to have a strong content repository.
Start by ensuring that you have adequate content for your website before you launch. Then, create a content calendar to ensure that you continue to update your site with new content pages in the future.
3. Focus on On-Site SEO First
On-page SEO is the series of actions you take within the bounds of your own website to improve its standing in search engine results. This work includes:
- Optimizing images
- Adding tags
- Writing meta descriptions
- Keyword optimization
- Creating a positive user experience
- Optimizing URLs
- Writing SEO content
- Constructing internal linking
- Boosting page performance
- Ranking for featured snippets
Off-page SEO is also important. It includes earning links from other sites, building your brand, and improving social media engagement.
However, most off-page SEO requires that your web page is already in place, is performing well in search results, and that you’ve already taken steps to optimize your on-page SEO. Take care of these things first, and off-page SEO will happen naturally.
Net Profit Marketing Can Help You Build a Search Optimized Site
At first, it can seem intimidating to create an optimized website. There is certainly a lot of ground to cover when it comes to building and launching a website that is able to earn top ranking for relevant keywords.
Building your site isn’t something you have to approach alone. The SEO experts at Net Profit Marketing can help you to design and launch a perfectly search-optimized website. Reach out to us today.