SEO Audit
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How Do You Know If Your Website Has Been Hit With a Google Penalty?
There’s no question that search traffic is the lifeblood of any ecommerce business. As such, if you suddenly find your pages falling in the rankings, that’s a serious concern you need to get to the bottom of as soon as possible. One of the first…
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Pre-Launch SEO QA: Staging Checks That Prevent Traffic Loss
Preparing to launch a new website (or migrate an existing one) is a high-stakes process, as even the best-looking redesign can backfire if technical SEO isn’t accounted for before its public release. Indeed, many post-migration traffic drops aren’t caused by Google’s algorithm; instead, they’re the…
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Video SEO for Ecommerce: Product Videos, JSON-LD, and CWV
As you prepare to harness the power of video SEO ecommerce concepts to climb the rankings and convert more prospects into customers, you’ll need to overcome some common challenges and ensure you take the most important steps. Namely, you’ll need to embed your product videos…
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Sitemaps for Shopify Stores: When to Split and Why
Running a Shopify store means balancing technical SEO with the realities of a platform that does a lot of things for you but doesn’t always behave how you would like. One of those areas is your sitemap. By default, Shopify auto-generates a sitemap.xml file that…
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What to Look For in a Partner When You Need Technical Site Migrations
Technical site migrations are among the most complex and high-stakes projects in digital marketing today. Moving to a new e-commerce platform, upgrading your content management system (CMS), or refactoring your site for speed and accessibility all involve serious risks. The repercussions of a botched migration…
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Shopify Site Search and Filtering: Avoiding Crawl Traps
Faceted and on-site search are both crucial for connecting ecommerce shoppers with your most important pages. But at the same time, they can also create chaos for SEO and hurt your rankings. Every time a filter or search parameter generates a unique URL, Shopify risks…
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Shopify SEO Best Practices That Actually Move Revenue
If you’ve been spinning your wheels when it comes to Shopify search engine optimization (SEO) and yearning to implement meaningful changes that will drive revenue and increase your online visibility, you’re in the right place. Whether you’re a Shopify store owner, an e-commerce operator, or…
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Log File Analysis for Ecommerce SEO: Spotting Crawl Waste and Opportunity
An ecommerce log file analysis reveals how Googlebot and other crawlers interact with your digital store. Log files SEO involves analyzing raw server logs to see exactly which pages search engines are requesting, how often they’re being crawled, and whether their crawl budget is being…
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Advanced Techniques for BigCommerce SEO
BigCommerce is one of the most technically capable e-commerce platforms on the market today, but most storefronts never tap into its full search engine optimization (SEO) potential. While basic SEO tactics like keyword optimization and meta descriptions matter, there’s much more to do to differentiate…