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How do you create ad campaigns that generate revenue? You develop compelling ads and make sure the right people see them. That means mastering the arcane art of ad targeting. By targeting your ads correctly, you can ensure maximum return on investment for your marketing dollar. What Is Ad Targeting? Ad targeting involves creating ads [...]
You likely want to update your social media advertising strategy to appeal to a younger, upcoming generation. This work means shifting your focus to Gen-Z and Zillennials. You have to learn how consumers in these groups use social media and how they engage with brands online. Then, you can create a social media advertising strategy [...]
In many ways, your homepage serves as an online office or storefront. You want it to be a welcoming place where visitors can easily find what they are looking for. Unfortunately, many businesses will spend significant time and money developing engaging homepages. These pages then sit without any updates for months or years. Over time [...]
When people visit your landing pages, blog, or product pages, you want them to take some action. That action usually helps ensure they progress to the next stage in the buyer’s journey. The problem is that getting visitors to take that action isn’t easy. You have to use a bit of finesse and create a [...]
Revenue marketing is a strategic approach to marketing your product or service that focuses on generating revenue rather than awareness or brand recognition. This approach involves a holistic strategy with one primary goal in mind: driving revenue and sales. Modern revenue marketing can be used in any industry or sector, but it’s most often associated [...]
It’s a no-brainer that you need to regularly publish content if you want to stay in the race with your competitors — but how long should your copy be? Benefits of Short Website Copy Shorter website copy makes it easy to scan the page and find what you’re looking for. Short website copy is also [...]
Blogging is a popular way to build your audience and increase website traffic. But once you meet your traffic goals, how do you convert those visits into revenue? The key to converting that traffic into sales is to provide value. The more value you can provide, the more people will be interested in buying from [...]
The days of one-size-fits-all marketing strategies are over. These days, it’s all about being able to quickly respond to changing trends and suit your brand’s unique needs. If you want to stay ahead of the curve, here are four ways you can future-proof your marketing strategy. 1. Prioritize Using Technology and Data Savvy marketers use [...]
The reports that Google Analytics provides offer valuable information that will help you improve your website’s ability to reach your audience, ultimately helping you achieve your goals for building your business. The following 4 reports should be the cornerstones of any serious analytics strategy: 1. Overview Report The Overview report shows you the big picture [...]
Brand awareness is the first step in building a strong brand. Awareness goes beyond simply having a name or logo. It’s about making sure that people know who you are, what you stand for, and what makes your brand different from others. This distinction is especially important when your company has a large target audience [...]