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When it comes to content marketing, you can’t really take a willy-nilly approach. A fly-by-the-seat-of-your-pants mentality might work for something like choosing your daily meals, but think of how much time and money you’d save by planning your meals for the week, hitting the grocery store, and conducting all your food prep at once. When [...]
Google Alerts, a service that allows users to get email updates with new content across the web pertaining to specific search terms, is nothing new. In fact, you might be surprised to learn that this handy service has been available for nearly fifteen years at this point. What you might not know is that Google [...]
As a consumer yourself, you are no doubt flooded with scads of marketing emails during the holiday season, so you know how much competition there is to grab consumer attention. As a business owner, this shouldn’t deter you from launching email marketing campaigns. Even if competition is tough, you still have to show up to [...]
Even though there are now countless online tools designed to deliver targeted analytics, there are still few tools more useful than Google Analytics and the powerful slate of features it offers. The wealth of information provided by this analytical tool can only help businesses to hone their strategies and improve online performance. Google Analytics is [...]
The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]
To say that there’s no science behind dominating the PPC market would be stupid – there’s clearly a lot of strategy involved. And yet, it’s not exactly rocket science, which is to say, with enough training and practice, you can get pretty good at trumping the competition and getting the most bang for your buck [...]
Google AdWords is a staple of online advertising, and with proper understanding of how the system works, many businesses are able to balance spending and returns in order to accomplish targeted conversion goals. Of course, there are a lot of options to consider when it comes to customizing and optimizing ad rotation. As rotation settings [...]
One of a business owner’s primary goals is figuring out effective ways of cuttings costs while yielding higher returns. When it comes to software, it may be tempting to use third party applications rather than hiring a developer to create something specifically suited to the specific needs of a business. However, this line of thinking [...]
If you have an email list, odds are you want to grow it as quickly as possible. Lead magnets are likely the most useful tool to help accomplish this goal, as they offer incentives to those who sign up for the list. What’s more, link magnets create an instant rapport between you and potential subscribers, [...]
As time trudges on, the importance of online review sites such as Facebook, Google, and Yelp has exponentially increased. Many studies show that almost fifty percent of consumers check online reviews prior to making a purchase. Even further, these studies show that consumers trust online reviews even more than recommendations from friends and family! Consequently, [...]