421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
The days of one-size-fits-all marketing strategies are over. These days, it’s all about being able to quickly respond to changing trends and suit your brand’s unique needs. If you want to stay ahead of the curve, here are four ways you can future-proof your marketing strategy. 1. Prioritize Using Technology and Data Savvy marketers use [...]
The reports that Google Analytics provides offer valuable information that will help you improve your website’s ability to reach your audience, ultimately helping you achieve your goals for building your business. The following 4 reports should be the cornerstones of any serious analytics strategy: 1. Overview Report The Overview report shows you the big picture [...]
Brand awareness is the first step in building a strong brand. Awareness goes beyond simply having a name or logo. It’s about making sure that people know who you are, what you stand for, and what makes your brand different from others. This distinction is especially important when your company has a large target audience [...]
Every business needs a content marketing strategy, but creating that content can be daunting. It can be hard to know what topics to write about, how often to post, and how to make sure that you’re creating the right kind of content for your target audience. A social media content calendar can help solve all [...]
Generation Z is the first generation of true digital natives. They’ve been using social media since they were in middle school (and in some cases earlier), so they have a much more sophisticated understanding of how it works than their predecessors. They’re also naturally skeptical about brands and products, so to market to Gen Z [...]
Heatmaps help marketing teams and web designers understand how visitors interact with their web pages. They provide information on clicks, scrolling, page focus, and the elements that don’t get much attention at all. Heatmaps are valuable analytics tools and can provide you with helpful insights. What Is a Heatmap? A heatmap is a visual representation [...]
Web design is constantly evolving. New technologies and changing user preferences lead to changes in standard practice. There are also important trends emerging at any given time. Good web designers pay attention to these things. They extract the elements that are valuable and discard anything that doesn’t lead to better design. Talented designers know to [...]
The chances are that your customers enter your sales funnels through a variety of entry points. That is the result of multichannel marketing. You engage in several methods of reaching your target audience, and that creates several channels of engagement. Multichannel marketing is undeniably the best approach to increasing your reach, engaging your target audience, [...]
What is media? It is the various means of broadcasting information to people. Television, the internet, and print are all different forms of media. Within these, there are three main categories of media. These categories include media that is owned, media that is paid, and media that is earned. Each may be used by brands [...]
It’s no surprise that the internet has become one of the most significant factors in our lives. The ‘net is a place where we can find information, make connections, and even do business. This web is also changing at an incredible rate, which means it’s important to keep up with all of the latest trends [...]