If you run an online business, it’s a good idea to take a close look at your marketing strategy on a semi-annual or annual basis. You don’t want to make too many adjustments to strategies that you already know work, but you do want to stay on the cusp of changes that occur throughout the year.
The internet is constantly changing and growing, so taking advantage of the newest trends is a great way to reach new customers. As we head into 2022, here are three of the best tactics to grow your online audience.
- Voice Search Optimization
Voice search optimization can be done for new and existing content. A recent study showed that almost 50% of adults use voice search each day. This includes using a smartphone to find a nearby restaurant or salon or relying upon a voice assistant such as Amazon Echo to get a quick answer to a question.
With voice search optimization, the goal is to get to the top of the voice search results and gain a snippet on Google for your specific keywords. This is especially important for local companies that have a storefront and hope to get new customers to purchase their products or services.
If you become an early adopter of voice search optimization for your business, you will likely reap the benefits for years to come.
- Video Marketing
If your company hasn’t already begun a video marketing strategy, it’s important that you get one started immediately.
Video marketing focuses on improving brand awareness, conversion rates, and company revenue. Videos can be instructional, announcement-related, behind-the-scenes content, or a sneak peek into a particular event.
For example, if you have a product that you are selling, you could create a how-to video showing how the product works and the ways that it can improve a consumer’s business or lifestyle.
Websites that use video are 53% more likely to end up on the top page of search results. It’s important to land on that first page of results because your site will get more leads and potential conversions.
- User-Generated Content
User-generated content features media created directly by the consumer. For instance, a company could offer a small prize to the user who takes the funniest Instagram photo while using their product. They could ask users to use a particular hashtag on their photo and set it to allow public views.
This does two things: it allows the user to have fun and potentially earn a prize, and it also generates brand awareness, which will result in greater traffic and leads.
Do You Want to Improve Your Company’s Digital Marketing Strategy?
If you’re looking to grow or improve your digital marketing strategy in 2022, turn to the digital marketing experts at Net Profit Marketing. Since 2009, we have helped thousands of companies to grow their traffic and gain a captive audience — a perfect blend for gaining new customers. We want to do the same for you!