421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Emojis make online communication a bit more enjoyable. They add expression and emotion to what would otherwise be dry, text-based communication. Over the years, a tool that once offered only a few basic icons has evolved into full sets of symbols that can be combined together to express a range of emotions and ideas. There [...]
There are two primary types of SEO: on-page and local SEO. Both are important to your online marketing strategy, but you must be able to distinguish the two in order to determine which should be the focus of your business. What Is On-Page SEO? On-page SEO includes any changes you make to a web page [...]
Consider how you search for things on the internet. Most likely, you enter your search terms and click on the first relevant result. Then, you scan the content on the page to see if it has the information you need. When you find what you are looking for, you keep reading. If not, you click [...]
You’ve created a blog to help you reach your target audience, boost SEO, and increase your internet footprint. That’s an amazing first step, but there are millions of blogs being published online today, which can make it difficult to attract and retain an audience. With this in mind, in addition to publishing your content on [...]
How do you create ad campaigns that generate revenue? You develop compelling ads and make sure the right people see them. That means mastering the arcane art of ad targeting. By targeting your ads correctly, you can ensure maximum return on investment for your marketing dollar. What Is Ad Targeting? Ad targeting involves creating ads [...]
You likely want to update your social media advertising strategy to appeal to a younger, upcoming generation. This work means shifting your focus to Gen-Z and Zillennials. You have to learn how consumers in these groups use social media and how they engage with brands online. Then, you can create a social media advertising strategy [...]
In many ways, your homepage serves as an online office or storefront. You want it to be a welcoming place where visitors can easily find what they are looking for. Unfortunately, many businesses will spend significant time and money developing engaging homepages. These pages then sit without any updates for months or years. Over time [...]
When people visit your landing pages, blog, or product pages, you want them to take some action. That action usually helps ensure they progress to the next stage in the buyer’s journey. The problem is that getting visitors to take that action isn’t easy. You have to use a bit of finesse and create a [...]
Revenue marketing is a strategic approach to marketing your product or service that focuses on generating revenue rather than awareness or brand recognition. This approach involves a holistic strategy with one primary goal in mind: driving revenue and sales. Modern revenue marketing can be used in any industry or sector, but it’s most often associated [...]
It’s a no-brainer that you need to regularly publish content if you want to stay in the race with your competitors — but how long should your copy be? Benefits of Short Website Copy Shorter website copy makes it easy to scan the page and find what you’re looking for. Short website copy is also [...]