Search engine optimization, also known as SEO, is essential for a small business that wants to continue growing in the digital age. Incorporating well-researched keywords into your blogs and advertising can boost the number of people who see your business on the search engine results pages (SERPs). The question is: How do you find the right keywords?
If you have been struggling to figure out how to find the right keywords to make an impact on your business, this guide will help you get started.
Different Types of Keywords
First, it helps to have a basic understanding of the different types of keywords you may encounter and want to use in your marketing. There are generally three different types of keywords you’ll want to be familiar with: head keywords, body keywords, and long-tail keywords.
A head keyword is typically one to two words long and has the fiercest competition when it comes to search volume. Body keywords are a bit more specific with two to three words. The search volume for body keywords is lower than head keywords but still relatively high.
Most businesses aim to use more long-tail keywords. These usually have four or more words and have the lowest search volume but offer the most specific user intent. Most of your web traffic is likely to come from these types of keywords.
Search for Related Terms
When you type in a query on a search engine, you might be prompted to look at related terms. They may show up in the dropdown at the top of the screen or in related search terms at the bottom of the results page. These related terms should also be incorporated in your content marketing and advertisements when possible.
These are sometimes known as semantic keywords, and they can give you a better idea of what your end-user is really searching for and how you can provide more value to them.
Understand User Intent
One of the biggest influencing factors for SEO is user intent. Instead of just stuffing your blog post full of terms that you think someone may be looking for, search engines instead evaluate how well your page corresponds to user intent.
What type of information is your client looking for? It is usually filtered into four types of categories:
- Navigational: Search for a website or provider
- Informational: To answer a question
- Investigational: An informational search that leads to a transaction
- Transactional: Making a purchase
Think carefully about what your customer is likely looking for to create content that meets their unique needs, whether that means creating a blog post to answer a question or designing a landing page that makes purchasing easier.
Help with Search Engine Optimization
Do you wish SEO could have a bigger impact on your business? Do you lack the time to invest in this essential digital marketing strategy? Net Profit Marketing is here to help! We specialize in digital marketing and search engine optimization so that you can get your business in front of more customers. Give us a call today to learn how we can help your small business to grow!