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The Small Business Owner’s Guide to Digital Marketing Terms

As the owner of a small business, chances are that you wear many different hats, handling management, sales, and even marketing. Digital marketing is one of the most powerful ways to get your business out there in front of the masses.

Unfortunately, it can also be confusing, as small business owners who are just getting started need to learn a whole new vocabulary! If you have been struggling to understand the jargon associated with digital marketing, this short guide will give you the answers you need! 

Search Engine Optimization (SEO) 

The easiest way for customers to find your business is through the search engine results pages (SERP) on sites like Google. To improve your ranking, you need to utilize SEO or search engine optimization. You can do this in lots of different ways. For example, you can include targeting keywords in your content marketing or create a homepage with a faster loading speed. 

Content Marketing

 Position yourself as an expert in your industry through content marketing. The most popular form of content marketing is blogging or creating articles about topics that pertain to your field of expertise.

A/B Testing

 When you set up a new digital marketing campaign, you need to know how effective your strategy is and whether you can make improvements. One way to do this is through A/B testing, in which you run two different advertisements concurrently to see which one performs best.

You can test buttons, opt-in forms, and even headlines this way to see which ones are the most effective for attracting new clients.

Bounce Rate

How many people click through your SERP listing and then immediately leave your website? This statistic is known as the bounce rate. It indicates that your customers are visiting your homepage and then clicking back to another result without interacting with your business. The goal is to have a low bounce rate and high rates of engagement. 

Engagement Rate

Related to your bounce rate is your engagement rate. This statistic details how much interaction you are getting on your blog or social media page. A higher engagement rate indicates that your marketing is quite effective. 

Return on Investment (ROI)

How much money are you earning from the dollars you invest in digital marketing? Your return on investment (ROI) should always be at the forefront of your mind when you plan out new marketing campaigns.  Calculate your ROI by determining your gain on the investment and then dividing it by the cost of the investment. You will need to multiply this by 100 to get a percentage, which is how ROI is typically calculated. 

Getting Professional Marketing Help

If you are struggling to keep up with the digital marketing trends, then you may need professional help. Net Profit Marketing helps small business owners to create engaging websites with SEO and all of the digital marketing tools you may need. Contact us today to learn more about how we can help you to achieve your marketing goals!

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