Many businesses already understand the inherent value of creating a solid SEO campaign with their content. A landing page or blog post may rank well initially, but it can fade in the results section over time. You need to know how to revive your campaign if you want to see long-term success from any SEO strategy.
How can you make the most of an old SEO campaign? Here are a few ideas to help you get started on the path towards a boost in your organic rankings:
Freshen Up Old Content
Even if you strive to create evergreen content, there are times when new information about your topic comes to light. One way to revive a stale SEO campaign is to update some of your old content with this new knowledge. Content is king when it comes to SEO, so you want to keep your site relevant to your customers.
Even if nothing new has happened, updating your content so that it shows a new publication date can help boost your organic search results. This approach also gives you a new opportunity to share your updated content on popular platforms such as:
- Your social media accounts
- Paid social media advertisements
- Advertisements on search engines
Customers will have no shortage of new ways to interact with you.
Expand Short Content
When you first put a blog post up on your website, it may not be very long. Some companies will create posts that range in length from 300 to 500 words. One way to improve your SEO campaign is to create long-form content for your pages.
You should be aiming for posts that are 600 words or longer. If you find that you have a lot of older content that is shorter, this is a great way to revive your SEO campaign.
It’s also important to remember that longer content provides you with more opportunities to naturally integrate those all-important keywords that help you to rank on search engines.
Add Internal Links
Establish yourself as the authority on a subject and make your SEO content as relevant or helpful as possible to your users. As you develop more content, make sure to go back and link to some of these new articles in your older posts.
Having a backlog of content that you can choose from is a great way to keep customers engaged with your page longer. It also boosts your rankings in the search engine results pages.
Make an Index
Do you have tons of content created around a single topic? If so, then you may want to consider compiling all of these blogs to one index page.
This compilation makes it easier for search engines and clients to find the material they are looking for with just a few quick clicks. Remember to keep the index page updated as you add more articles to your site.
Bring in Professionals
If you are struggling to revive an old SEO campaign, you might need a little professional help. Net Profit Marketing helps business owners to create engaging websites with rigorous SEO and other digital marketing strategies. Contact Net Profit Marketing today to learn more about how we can breathe new life into your stale SEO campaign!