421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Email marketing, when done well, can be an effective tool for securing new customers as well as retaining current customers. With that being said, we have all been on the receiving end of an email marketing campaign that had us feverishly searching for the “unsubscribe” button. Email campaigns are incredibly effective, but can become a [...]
Did you know that a color can change how someone perceives your company and the products or services that you offer? As humans, we are visually-driven creatures and colors can play a big role in altering our moods and our perceptions; this is why you will typically see the walls of hospitals painted in muted, [...]
Over the last few years, content marketing became the norm as businesses sought new ways to connect with consumers online in a non-threatening way. Aggressive, hard-sell tactics turned consumers off, so a kinder, gentler approach was needed, one in which companies could sell themselves by giving away valuable content that consumers wanted. The goal was [...]
When your printer finally gives up the ghost and refuses to make another copy, what do you do? If it’s beyond repair, you hand it over to your e-waste partner and purchase a newer and better piece of equipment to serve your needs now and moving into the future. While it’s easy to tell when [...]
The growth of the virtual world has created an entirely new way for businesses to reach consumers on a massive scale. It wasn’t that long ago that many businesses operated locally, competing with other area businesses for a limited number of customers. With the birth of e-commerce, however, businesses can reach consumers globally. Of course, [...]
In the world of marketing, as in other spheres, trends come and go, and often return. Consider, for example, local marketing. As the internet grew in popularity, businesses heady with the rush of unfettered access to a global audience began casting incredibly wide nets to bring in all those fish. Unfortunately, competition grew rapidly and [...]
Drip email campaigns, like many marketing strategies, have vacillated as the go-to strategy for content marketing. Their value is in that, by definition, they are marketing messages sent at a particular time and tempo in order to increase sales. The best kinds of drip campaigns are those that are not only timely, but also build [...]
Business landing pages are in many ways similar in design to other landing pages, but there are some key differences. If you are trying to attract consumers, then you need to appeal to the impulse buy; however, other businesses are not so impulsive in their choices. A calculating approach means you have to design your [...]
People often say don’t judge a book by its cover; however, we almost always do. A homepage is no different. It is the first interaction a visitor has with your website, so you better believe that they are going to judge you on it accordingly. From a marketing standpoint, the homepage is ground zero for [...]
SEO and content are often used interchangeably, or at the very least as a relationship that is misunderstood. Content marketing is a synergistic diode of content and SEO. Let’s go over some of the basics. Defining SEO content writing It might seem obvious, but the content part of SEO is simply organizing content in a [...]