421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Even though there are now countless online tools designed to deliver targeted analytics, there are still few tools more useful than Google Analytics and the powerful slate of features it offers. The wealth of information provided by this analytical tool can only help businesses to hone their strategies and improve online performance. Google Analytics is [...]
The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]
To say that there’s no science behind dominating the PPC market would be stupid – there’s clearly a lot of strategy involved. And yet, it’s not exactly rocket science, which is to say, with enough training and practice, you can get pretty good at trumping the competition and getting the most bang for your buck [...]
Google AdWords is a staple of online advertising, and with proper understanding of how the system works, many businesses are able to balance spending and returns in order to accomplish targeted conversion goals. Of course, there are a lot of options to consider when it comes to customizing and optimizing ad rotation. As rotation settings [...]
One of a business owner’s primary goals is figuring out effective ways of cuttings costs while yielding higher returns. When it comes to software, it may be tempting to use third party applications rather than hiring a developer to create something specifically suited to the specific needs of a business. However, this line of thinking [...]
If you have an email list, odds are you want to grow it as quickly as possible. Lead magnets are likely the most useful tool to help accomplish this goal, as they offer incentives to those who sign up for the list. What’s more, link magnets create an instant rapport between you and potential subscribers, [...]
As time trudges on, the importance of online review sites such as Facebook, Google, and Yelp has exponentially increased. Many studies show that almost fifty percent of consumers check online reviews prior to making a purchase. Even further, these studies show that consumers trust online reviews even more than recommendations from friends and family! Consequently, [...]
No matter the profession, anyone can benefit from learning more about their competition. The advantages to be gained from anticipating every one of your opponent’s moves cannot be overstated. Here to help simplify the process is a brief outline of how to conduct a competitor analysis via social media. Understand What Competitive Analysis Is Competitive [...]
There are any number of reasons why Google might penalize a website. For one thing, the preeminent search giant has been cracking down on black hat SEO over the last several years, with more and more targeted algorithms to weed out offenders using tactics like keyword stuffing and linking schemes to put their content in [...]
Google Shopping is yet another way in which you can advertise your e-commerce business and funnel targeted traffic to your website. However, you have to make sure you’re using this tool to your greatest benefit so that you’re not flushing your advertising budget down the drain. If you’re simply not getting the results you want [...]