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Web designers talk about webpages in words that can leave your typical non-techie non-designer baffled in two ways at once. It’s one thing to talk about CSS queries, and another to talk about the difference between analogous and complimentary color schemes — but when you mix both of those into one sentence, people’s eyes start [...]
(Everyone, Net Profit Marketing would like to introduce our newest official member: Michael Danielson, our in-house content creator. He’ll be adding his own expertise to our blog from time to time — we hope you enjoy him as much as we do!) Everyone — myself included — loves to tout the effectiveness of a blog [...]
Like many people, for a long time, I’ve considered charismatic people to be ‘gifted’ — to have some sort of inborn ‘star quality.’ I watched a documentary on Marilyn Monroe a few days ago, and something she did once stuck in my head: she rode the subway in New York. The reason this was special [...]
Web design comes in a variety of flavors — recognizable groups of sites that are so regular and well-defined that you recognize one of them within a moment of seeing it. One of those is the ‘Corporate’ website that tries its hardest to simultaneously convey cutting-edge modernity and traditional values. You know it from the [...]
Too many businesses approach content marketing as an art: they have a dude (or lady, no hatin’) whose job it is to be inspired, come up with awesome content, and make it fit their keywords of choice and possibly the websites they’re trying to outreach toward. That’s all well and good, but it misses the [...]
Content Marketing and The Power of EMPHASIS Emphasis is one of those tools that separates a design superstar from a dude hacking together a webpage in his spare time. It’s a tool, like any other, but unlike a screwdriver or a spoonful of red pepper flake, it’s not always obvious where it goes. Here’s [...]
Buying, as any salesman can tell you, is an emotional decision made in an eyeblink, and then later backed up with reasoning built on the spot to defend that instant ‘blink’ decision. That makes selling face-to-face an art, built on being able to read a person and modify your pitch to appeal emotionally and then [...]
Content marketing is as much art as science, but that doesn’t mean that there’s no science. In fact, there are certain very specific rules for setting up your content in such a way as to maximize the reader’s interaction with it. The central concept of all of these rules is called the ‘cognitive load’ — [...]
You may or may not have heard of this notion of ‘improving checkout conversions.’ Basically, the idea is that if you change the way your checkout system looks and works, you’ll sell more stuff. It’s a bad idea. Why? Because the checkout process isn’t the important part of the sales process. Imagine you go to [...]
Every blogger wants the “secret weapon” for SEO: the one super-ninja trick that’s going to get your ranked and get you traffic. News flash: it doesn’t exist — the last 20% of that climb to the top is brutal, and takes time, money, and skill. But absolutely any blogger can skip past the first 80% [...]