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ProTip: The answer is “both!” I’m going to engage in a little exercise this week. I’m posting two articles based on the same content — one in ‘Snackable’ form, the other in ‘Long’ form. I encourage you to read both and determine for yourself which one you enjoyed more — and why — and then [...]
ProTip: The answer is “both!” I’m going to engage in a little exercise this week. I’m posting two articles based on the same content — one in ‘Snackable’ form, the other in ‘Long’ form. I encourage you to read both and determine for yourself which one you enjoyed more — and why — and then [...]
Let’s continue the work we started over the last two weeks, talking about how you can get your content to stand out from the torrent of other stuff that’s been coming down the line lately. This week, we’re talking about awesomeism. In an excellent article called “The Cognitive Processes Mediating Acceptance of Advertising,” Peter Wright, [...]
OK, so I spent all of last week’s post explaining the fundamental double-obstacle in front of every content marketer out there: people don’t have time to consume as much content as we’re producing, and people literally don’t have enough brainpower to comprehend the content they do consume. Today, we’re going to get into the good stuff: [...]
A few quick numbers for you: Every nine months or so, the amount of written content on the web doubles. Every minute, over 400 hours of video are uploaded to YouTube. Every second that ticks by is worth 5,750 tweets. And the real kicker: it takes us just 2 days to create as much content [...]
The best place to start with SEO for Bing is by ignoring most of what you see about Bing SEO, and optimizing for Google instead. Then, once you’ve optimized for Google, there’s a list of additional things you can do to make sure that your page is Bing-optimized as well. (Note that this doesn’t include [...]
If you’re a typical American business owner, it might not even be on your radar that Microsoft 10 launched just recently — it’s certainly not the massive event that Windows 7 was. In fact, the list of programs that will run on Windows 10 that won’t run on Windows 7 is so small as to [...]
In a metaphor we’ve abused pretty much to death, over the last three weeks, we’ve taken the “Content is King” concept and turned it into an entire Royal Court, comparing the kingdom back when the vizier ruled all, the role of the King and the vizier today, and then looking at the King’s Court. Today, [...]
Over the last two weeks, we talked about SEO vs. Content and how SEO lives on using the metaphor of “Content is King, and SEO is his vizier.” But the truth is that there’s a lot more to content marketing than just content and technical SEO — so we decided one more week’s worth of [...]
Last week, we talked about how the 2011-and-prior world of SEO as the dominant force in Internet Marketing has rightfully been replaced by a world in which “content is king” is actually a true statement. Today, we’re going to show you how SEO is still an absolutely vital part of the King’s Court. SEO: [...]