ProTip: The answer is “both!”
I’m going to engage in a little exercise this week. I’m posting two articles based on the same content — one in ‘Snackable’ form, the other in ‘Long’ form. I encourage you to read both and determine for yourself which one you enjoyed more — and why — and then tell me in the comments!
- ‘Snackable’ means ‘information that can be consumed in a few seconds.’
- ‘Long-form’ means ‘information that takes several minutes to consume.’
The Upside of Snackability
- It’s easy to skim.
- It conveys information quickly.
- It’s mobile-friendly.
- It’s social-friendly. (That means easy to share!)
- It’s quick to create.
- It’s inexpensive.
The Downside of Snackability
- It leads to higher bounce rates.
- It leads to fewer sales.
- It leads to weaker brand impact.
Everything Important About Long-Form Content
- It’s the opposite of ‘Snackability’ at every one of those bullet points.
- Use snackable content to build an audience; use long-form content to engage the audience. You gotta have both.
Still with me? Great! If you haven’t already, please check out the long-form version and you can compare and contrast the experiences — because really, experientially is the best way to get the full impact of the difference.