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Sioux Falls, SD 57104
Content is fast reaching the point where it’s a commodity on the web, like corn in the agricultural world: there are different kinds of corn, but pretty much everwhere you go, a given kind of corn sells in a pretty narrow price range. In a way, this is great for businesses who want SEO content, [...]
SEO requires content, and it’s pretty obvious that if making content, you should be doing as many different things with it as possible. One piece of content can and should: Rank highly on Google Help your linked page rank highly on Google Intrigue and educate human readers Get human readers to do what you want [...]
A few months ago, when BuildMyRank and dozens of other similar networks were de-indexed by Google (translation: they don’t exist anymore as far as anyone is concerned), tens of thousands of people were devastated because the backlinks they had paid for vanished overnight. But for a lot of those people, it wasn’t just the backlinks [...]
I chat quite regularly with a bunch of SEO guys from around Detroit. The vast majority of them are, more or less, like me: smart, hardworking people who have realized that they have, usually through a series of unrelated events, come into a pretty decent understanding of SEO. It’s pretty rare you see someone with [...]
Almost everyone I talk to has a fuzzy idea of what Search Engine Optimization (SEO) is. But trying to answer that question when someone asks is…difficult. In part, it’s because there isn’t a single profession called ‘SEO guy’ — or rather, the guys who call themselves ‘SEO guys’ don’t actually do everything that falls into [...]
One of the hardest things to get used to when you start designing websites for people is the extraordinary ways that people find to be unhappy about what you’ve created. It’s all too easy to assuage ourselves by falling back on the old maxim: ‘the IQ of any given committee can be obtained by taking [...]
The web design industry hovers on a strange border — it is, as defined by the Feds, a technical profession, to be sure, but from my seat here in Detroit, web design is as much a service industry as a technical one. Web designers, after all, have to climb into our client’s shoes and see [...]
“Detroit, right now, is a cocoon. Driven to metamorphosis by one of the greatest economic catastrophes of all time, what was once a caterpillar industriously trundling along has retreated, wrapped itself up, and is in the process of deciding what it will be when it emerges.” ~ Anon. When you put it in those terms, [...]
All over Detroit right now, I’m seeing an interesting phenomenon. It’s probably been going on since the dawn of time, but I’m just noticing it for the first time myself. People have often talked about being “too close to a problem” to be able to solve it — but what I’m seeing is people being [...]
It’s becoming an accepted industry standard that websites should be designed from a mobile-first perspective, using responsive design to manipulate sites so that they’re clear, easy-to-use, and visually arresting no matter what the dimensions of your screen. This has been a few years in coming, and it’s wonderful that it’s finally here — we’re entering [...]