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Form follows function in the web design world, and inevitably the single most important function of any business-related website is to communicate. Videos are an excellent tool for communication, because they work on entirely different channels within the brain than text does. Image recognition plus speech processing is a much better way to make a [...]
I talked a while back about how web design is secretly a service industry, and I wanted to come back and expand on that a little bit. I was reading Graywolf’s SEO Blog a few days ago, and something he said stuck in my head. He said that Google Plus sucks because Google isn’t trying [...]
Cleveland is a town that was once known for it’s incredible business growth — growth that petered out almost a century ago and hasn’t returned. In the last two decades, Cleveland has undertaken some impressive efforts to ‘shortcut’ its resurrection, including spending massive money on several projects designed to make the city attractive (Rock and [...]
This is pretty straightforward, but it’s an extraordinarily common misconception. People think of SEO, and they think of two things: keyword density and link building. Let’s just set on-page SEO aside for a few minutes, though, and concentrate on the ‘grunt work’ of SEO: the off-page side of things. It’s very easy, when you’re in [...]
The general consensus among the 99% — that is, the 99% of businesses that aren’t household names — is that if you want to succeed on line, you have to kiss Google’s ring and hope that the ‘good tyrant’ of the ‘net gives you enough traffic to make a living. But there’s something about living [...]
If you’re not familiar with Detroit’s re-emergence from the chaos that was the Great Recession, it’s been pretty darn inspiring. No one would say that ‘the D’ is anything like it was in 2007, but it’s certainly on the rise, and the influence of forces that is sculpting it’s ascent is surprising. Politics these days [...]
One of the easiest things in the world to do is mess up a website — that’s why web designers are pretty meticulous about the websites they design. But there are always those websites you design where everything looks right, but the site just isn’t producing the results your client wants. The traffic is there; [...]
Pinterest — if you work with websites, or really the Internet in general, you’ve probably heard of it. It’s not quite Facebook or Twitter, but it’s getting more than it’s share of attention as the dominant social bookmarking site, knocking the old guard (Digg, Reddit, and their ilk) off their pedestals with ease. So how [...]
Let’s cut straight to the chase, here: if you want a landing page, you need at least five things: A headline that succinctly states your client’s unique selling proposition. A clear demonstration of what your product is and how it works. A statement of value that shows your customer how the product will change their [...]
As I chat with my SEO and web design comrades around Detroit, every once in a while one of them will ask me: why do both SEO and web design? Isn’t there enough business in one or the other that you shouldn’t have to do both? The answer is probably Net Profit Marketing’s greatest secret, [...]