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Video marketing is a huge and ever-growing part of the SEO world. YouTube bounces around the top 6 most visited websites in the world each month — for a while it even outranked Google and Facebook — and it’s possibly one of the most effective traffic-driving sites in the world. But when you’re an SEO [...]
I live a double life, moving regularly back and forth between a home in Cleveland, Ohio and one in Detroit, Michigan, and living in two cities has given me — forgive my arrogance — a tiny bit more perspective on human existence than I think most people have. Both of my homes are once-great cities [...]
When you’re starting from nearly nothing — whether that means you’re a web designer just starting a fresh project or you’re a major city rebuilding after a major disaster — you have a few options as to how to proceed. Most people (and corporations and city governments) follow a fairly traditional logic: ready, aim, fire. [...]
I’m going to assume you read Part I last week, and I’m just going to jump right in here. What’s Your Current Situation? The first step toward implementing the psychology-based SEO that we talked about last week is figuring out where you are at the moment. How are your big-money keywords performing? Are you continuing [...]
Denver is a city that is re-learning itself. As a part-time resident, I have a rare opportunity to have learned, just recently, to see the city from the outside as well as from the inside, and it’s led me to realize that Denver, as a community, is in a process of learning who they are [...]
So last week I put out a plea for businesses to start bringing their SEO guy in toward the beginning of the process, so he could take advantage of some of the psychological insights that the SEO process gives you about the business itself. I feel like that was a somewhat incomplete thought, so I [...]
Cleveland, in the form of PositivelyCleveland.com, is in the middle of a pretty decent marketing campaign, trying to rebill itself as a killer vacation destination. Even as a new, not-yet-jaded citizen of the city, I have to admit it seems like a little bit of a stretch — but that’s not the point. The point [...]
Over the past year or so, Google has changed the rules of SEO pretty profoundly with a pair of black-and-white updates: first Panda, then Penguin. There’s a lot of buzz around Detroit about people’s sites suddenly plummeting down the Search Engine Results Pages (SERPs) because of the rules changes — and of course it’s Google, [...]
So I was talking with a new friend on the phone a few months ago, and we had a silly moment. I asked him where he grew up, and he said, “Detroit!” I got excited and said “Me, too! Which neighborhood?” He laughed at me and replied, “Detroit, Oregon.” Did I really have this conversation? [...]
Cleveland’s recent sprint back toward economic power has sprung from a somewhat unexpected place: education. The “Ed and Med” district, as it’s known, is leading the city back to being a monetary powerhouse because people there are learning, and they’re learning because Cleveland has a great educational system in place. Like Cleveland, web design can [...]