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SEO has always been a very ‘guru-oriented’ industry. There just aren’t that many people out there who have the understanding of the game to really make accurate predictions about what is coming down the pipeline. We generally try to pay less attention to predictions and more attention to research that groups like SEOMoz do — [...]
Maybe a redesign is in order. The foundation of today’s web design has moved beyond technical details — not to say that technical details aren’t important, but most people willing to bill themselves as ‘web designers’ have them well in hand. Today’s web design is less about knowing how to code in CSS and HTML, [...]
As one of Detroit’s SEO gurus, I’ve noticed that some my peers have started moving in an unusual direction lately — away from the technical rules of search engine optimization and into the ‘softer’ science of public relations. It wasn’t too long ago that backlinks were the be-all and end-all of SEO, but as we’ve [...]
Hopefully, you’ve read Part I of this two-parter so you know where we’re at. Let’s just jump right in then. Your Website Can’t Make Everyone Happy Businesses have this strange sense that they can’t focus on a target audience without making some other important demographic feel “left out”. They ask their web guy to design [...]
Every business makes mistakes with its website(s). Most of them are minor, or only even noticeable far after the fact. But some of them are obvious enough to those of us with experience doing business websites that we just shake our heads and sigh. Here’s the 10 worst: Stop Trying to Do It Yourself Unless [...]
Social media is a business nowadays — but it’s also We The People in some very real ways. Everyone saw the Twitter and Facebook-fueled Arab Spring last year, and the direct impact of social media on our lives has only grown since. Here are ten ways that experts believe the power of social media is [...]
Website design is just as prone to fads and fetishes as any other field, but those aren’t really the parts that are important. Whether you work in Silicon Valley or on the edges of Detroit, web design’s true focus should always be about putting a human touch on what would otherwise be ‘just’ a masterful [...]
A lot of people here in Detroit are still struggling to get over the huge hit our burg took in 2008. The city is, as we speak, bulldozing neighborhood after neighborhood of empty, foreclosed houses to make room for some new growth. But what a lot of people don’t see is the entrepreneurial spirit that’s [...]
Facebook, Twitter, and Tumblr are among the chief social media sites that guide our online lives — and salesmen who use the internet to make sales are no exception. During ‘prime time’ slots on the TV, commercials are more valuable because more people see the commercials that appear during those hours. Turns out that the [...]
What is Pinterest? Pinterest is the hottest social networking site today which has gained more than 12 million active users in past 8 months of its origin. Page visits to Pinterest has increased by 4000% in the past 6 months. It has broken many of the past records set by prominent websites since the history [...]