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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Web Design Trends of the Moment: The Hero Image

The ‘hero image’ ideal came into being a few years ago — iStock had an article on them way back in 2010 — but only recently has it gone fully mainstream, with a few big-time companies like PayPal adopting the hero image motif on their login screen. You’re getting ahead of yourself, Jared. Right — [...]

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Here’s a “New” Concept in SEO: KISS It Off

SEO is, by its very nature, one of those cutting-edge fields where everyone is always trying to be the latest and greatest at what they do — and because of that, SEO people embrace new, flashy tech and hardcore analysis of minutia with wild abandon. There’s just one problem with that notion: Google, while it [...]

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A Perfect Example of Modern Internet Marketing Done Right

I won’t mess around with you: it’s right here. Don’t click on that until you’ve finished reading, though, or you’ll never get back, because that page is as fascinating and profound as it is simple and fun. It’s a new experiment by, of all unexpected people, Bic. Yeah, the same Bic that makes your lighter [...]

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Hummingbird Beats, Keyword Context, and SEO Writing.

I’ve written a few articles on Google’s Hummingbird update before, and in them I noted that one of the primary effects of Hummingbird is that Google is now using ‘microdata schema’ to parse your content. The upshot is that Google seems to really want you to spend a boatload of time and energy filling your [...]

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How to Write Content That May Show Up on ‘In Depth Articles’

It’s been just over seven months now that Google has been returning ‘in depth articles’ in its search results for broad search queries — terms like ‘investment’, ‘terrorism’, ‘net neutrality’, and even ‘cheese.’ According to the blog of the programmer that created the quirky mechanic behind the results, the purpose is to display “thoughtful in-depth [...]

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Making the Most of SlideShare: Driving Traffic

Out of the entire gamut of free online tools for driving traffic, one that stands out is SlideShare. It receives 60 million visitors and 130 million page views per month – thus is a big opportunity to grow your business. Like YouTube videos which recurrently show-up on the first page of Google search results, SlideShare [...]

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5 Top-of-the-line Wireframe Tools for Making Web Design

A vital step forward in web design & development, wireframing smooths the path for prototyping, besides enables to single out probable problems very early in the task. It’s the key from the standpoint of getting a visual depiction of content, hierarchy and layout. There are a slew of tools and techniques for creating wireframes – [...]

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Key Qualities that A Mobile Website Design Should Have

There’s no looking back now – ‘mobile website design’ is the next big thing on the web today. Mobiles, especially smartphones are a craze, and user numbers are soaring. This is a critical shift happening from the point of view of web designers and site owners. What it all boils down to is that a [...]

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Top Tools for a Responsive Design

Right at the outset, I’d like to caution you that my list does not include any point-and-click design tools. I don’t want to get into the nitty-gritty -– in plain terms, they’re good for nothing; from designers, clients, to coders, they agonize everyone. I am not questioning the capability of these programs in terms of [...]

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Why is Google Webmaster Tools Vital for SEO?

When we make a comparison of various SEO tools, we find that Google Webmaster Tools ranks top in terms of usability. Although, it doesn’t come with the kind of perks that paid SEO tools offer, still we can safely use it because it’s a Google product. Plus, it comes loaded with tons of indispensable SEO [...]

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