Social media optimization (abbreviated as SMO) is a new technique focused on sharing exciting online content via various social networking sites; it’s basically a marketing tool. SMO can be aptly defined as a tool where social networking websites such as Twitter, Facebook, LinkedIn, Pinterest, and others are utilized to promote a website. The online networking websites are the channels that bring businesses in the notice of millions of audience spanning the globe.
The worldwide recognition of networks as the de facto standard of communication has paved the way for the rise of SMO services. SEO marketing on the flip side is a relatively old technique practiced in the IT marketing industry since a decade now, and has been wooing businesses looking to build their space on the World Wide Web.
SMO the New and Emerging Marketing Trend
SMO is not just limited within specified local boundaries alone, rather businesses right through the world are imitating this new trend of turning global and marketing their brands. SMO marketing is evolving fast as a marketing solution for businesses online, and SEO experts feel that including SMO can usher in more visibility to business over the internet. As per predictions of experts there are definite signs that indicate that SEO services are becoming extinct and brash. As a result social media networking sites are becoming popular and important day in, day out. Although, industry experts affirm that search engine optimization is a potent marketing tool, but it stands nowhere when compared to social media optimization.
Is SEO Turning Powerless Against Social Media Platforms?
The question nagging most online business owners is: Is SEO turning powerless against varied social media platforms? The obvious answer is that due to a high focus given to SEO in the past decade, the rising marketability of social media marketing (SMM) has sent a wave of disbelief throughout the globe and the World Wide Web. SMM experts or professionals with strong SMM skills are the most sort after by companies and their status in the employment market is going higher. This shift was visible in the past but in patches; here and there some indications were spotted but were not as noticeable as the present scenario.
It was a slow development, as the understanding of people of this new concept grew they started backing social media marketing services. The fact is that this new technique of marketing online is certainly looking more promising versus search engine optimization. The social media marketing is done on varied networking websites such as Facebook; Pinterest; Google+; Twitter; StumbleUpon; and LinkedIn. These websites are bit by bit attracting the elite of business e-Marketing. Social media marketing is an add-on service of SEO, but as the results point-out is doing a lot in terms of search engine way of e-Marketing.
This new marketing tool blends into one an array of methods that make use of interactive content for prospective consumers spread worldwide. The industry experts have embraced SMO marketing services and are now using them for kick-starting their marketing efforts.