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Conversational marketing is a more personable marketing approach involving conversing directly with your website users and prospects. You can leverage this marketing strategy in several ways, including voice assistants, chatbots, live chat, conversational AI, and traditional phone calls. Using conversational marketing allows for better and more efficient personal communication with customers, but even better, an [...]
Consumer behavior dictates how customers choose, purchase, and use your goods or services. It also determines the actions of consumers within the marketplace and the motivations for their actions. So to make effective strategic marketing decisions, you must first understand the factors that influence consumer behavior. What Are the Factors Influencing Consumer Behavior? Consumer behavior [...]
Improving your current conversion rate typically means more leads, more site traffic, and converting more users into customers. But achieving these objectives means that your site has to do two things: Appeal to users and be friendly to search engines. With that in mind, here’s what conversion rate optimization means and how you can accomplish [...]
Your brand’s reputation is critical in a competitive environment. A stellar reputation will likely attract future clients to your company, while a poor one will drive away potential customers to your competitors. Here’s how to protect your brand’s reputation over the course of your digital marketing campaigns: Use Social Listening Tools Social listening is one [...]
Many marketers have mastered the art of including a few specific keywords in their content to boost their ranking in search engine results pages (SERPs), but many overlook the benefit of leveraging keyword clusters. Keyword clusters are groups of related keywords meant to represent searchers with similar intent to purchase. For instance, someone searching for [...]
One of the best ways to expand your brand performance with potential customers is through market intelligence. Thanks to the increasing amount of data made available in a digital world, market intelligence allows marketers to make data-driven decisions about their business, rather than relying on gut instinct or feelings. Market intelligence encompasses a variety of [...]
Any organization will benefit from a solid branding strategy. When a business takes the time to build its brand, it creates a reputation in its industry sector. Customers will begin recognizing it by name and making specific assumptions about its products based on its messaging. However, brand messaging differs for organizations that sell to other [...]
While most brands agree that leveraging the power of video marketing is non-optional, one area that marketers differ on is the use of captioning and video transcription. Some organizations find that captioning introduces an additional unwanted expense, while others refuse to release a video without transcription capability. But there are more benefits to adding transcription [...]
The choice to redesign a website involves a major decision that requires careful planning and consideration. It can be a time-consuming and costly process, so it’s important to make sure the timing is right. To that end, how do you actually know when it’s time for a fresh start? In this article, we’ll explore some [...]
Google Analytics has acted as an integral part of almost every marketer’s toolkit since its initial launch way back in 2005, but with Google’s recent announcement that Universal Analytics will cease processing new data on July 1, 2023, as the company rolls out Google Analytics 4 (GA4), many business owners are justifiably wondering how this [...]