The choice to redesign a website involves a major decision that requires careful planning and consideration. It can be a time-consuming and costly process, so it’s important to make sure the timing is right. To that end, how do you actually know when it’s time for a fresh start?
In this article, we’ll explore some of the key factors you should consider when deciding whether or not it’s time to redesign your website, including the importance of staying up-to-date with design trends and new technologies while also ensuring your site is meeting the needs of both your business and its customers.
When Your Site Isn’t Contributing to Your Goals
The first question you should ask yourself when you’re considering a redesign is what your website was initially designed and meant to accomplish. There is no one-size-fits-all design: Someone who is trying to create an online storefront that sells products directly to customers will need a site that is vastly different compared to that of someone who is hosting a blog, portfolio, or event website.
With that being said, if you feel as though your current site isn’t aligned with your business goals or no longer accurately reflects your brand’s values and core message, it’s likely time for a redesign.
When Your User Experience Is Suffering
Smartphones and tablets have been the most popular means of browsing the web for years now, so if your website is still not mobile-friendly, it’s definitely time for a redesign. While being accessible and responsive on all types of devices is key, there are plenty of other factors to keep in mind when discussing user experience.
If your website is difficult to navigate, slow to load, or cluttered with unnecessary information and advertisements, you’re likely going to see high bounce rates and low conversion rates, both of which indicate that users are coming across your site but quickly learning that they won’t find what they’re looking for, and leaving as a result.
When You’re Rebranding or Offering New Services
If you have decided to offer new products or services, a redesign can be the perfect means of showcasing them and creating a more cohesive-looking site to boot. Your redesign might take the form of updated design elements like logos, font choices, and color schemes, or it may involve incorporating informative videos and demo bookings.
A redesign is also an opportunity to make sure your site’s style and layout still reflect your brand strategy. If your business has expanded into new markets or shifted its target audience, it’s probably wise to revamp your site with those differences in mind.
When Your Site Feels Outdated
It doesn’t take long for a website to feel outdated in the fast-paced digital era we live in, and even the most modern design will likely be showing its age within just two to three years.
While that might not seem like a big deal at first, the truth is that an outdated site can give visitors the impression that your business is behind the times or out of touch, especially if your competitors have upgraded to a newer or sleeker look.
Even if your site is functioning just fine, periodically giving it a fresh coat of paint is an excellent way to retain its credibility and ensure that it evolves alongside your business.
Ready for a Refresh?
If you’re ready to give your website a fresh look and improve your online presence, Net Profit Marketing can help. Our team of experienced designers and developers will work with you to create a modern, responsive website that is tailored to your business’s specific needs and goals.
Don’t let an outdated website hold you back. Contact Net Profit Marketing today!