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Sioux Falls, SD 57104
If you need a plumber, what’s the first thing you do? You probably ask a family member, friend, or trusted colleague for a recommendation. These people presumably have your best interest at heart and will not steer you toward a business that is unreliable or overpriced. What you don’t start with, in most cases, is [...]
Like most businesses, you’re probably planning on spending a pretty penny on seasonal advertising prior to the holidays. The weeks between Thanksgiving and end-of-year holidays like Christmas, Hanukkah, and Kwanzaa will see hundreds of billions of dollars spent on food, decorations, travel, gifts, and more, and you naturally want to see some of this consumer [...]
Keeping up with Google’s ranking algorithms has never been easy, and since they did away with the PageRank tracking tool, it’s become even harder. While everyone knows that links are an important factor in the ranking system, you’re probably also aware of the fact that nofollow links are totally useless when it comes to SEO [...]
We all know the risks of putting all our eggs in one basket. In this graphic metaphor, if the basket falls, all the eggs get smashed. This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement. The same principle can apply to marketing [...]
It’s a common myth that your business will see immediate results after implementing a new digital marketing strategy. And why shouldn’t it? After all, in today’s rapidly moving business environment we’ve come to expect instant gratification. However, the reality is that no matter how great your efforts are, the results will not necessarily show right away. [...]
There are always going to be people who create things and add to world, as well as people who want to take those things. The internet has opened up a whole new world of sharing, but also theft, and as a business owner, you have to remain diligent in order to protect your web presence. [...]
It just makes good business sense to make your website as accessible as possible to as many consumers as possible, and in this day and age, you simply cannot afford an antiquated website that doesn’t conform to the size and shape of mobile devices. According to Statista, the percentage of website traffic that comes from [...]
Business owners understand the difficulties of wearing many hats, which is why they often outsource specific tasks to professionals that have the skills they lack. Still, you do have to provide these vendors with some direction if you want them to deliver the best possible outcomes for your company. Case in point: web design. Small, [...]
Email outreach strategies through backlinks are today’s version of rifling through the Yellow Pages, choosing a likely company, and picking up the phone for a cold call pitch. Simply stated, an email outreach program is an electronic cold call to a website or other influencer to persuade them to review and link to your own [...]
Time moves differently in the world of technology. New products and ideas and full-on revolutions happen nearly every day and the Great New Thing we adored last year is, well, so last year. Twenty years ago might as well be prehistoric but that is when we saw the rise of internet search engines and with [...]