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The problem with following Google’s guidelines about building backlinks (see Part I if you don’t remember what I’m on about) is that it’s mathematically impossible. Google wants SEO people to become purveyors of ultra-high-quality content so that sites build links naturally. But there are literally four times more websites then there are seconds in the [...]
Google updated their Webmaster Guidelines a few days ago. The changes weren’t massive, but it’s worth looking at what they said regarding building backlinks. Here’s a good example: Links with optimized anchor text in articles or press releases distributed on other sites. For example: There are [...]
Whenever someone clicks onto a website, stays on the page they landed on, and then clicks away from the site entirely (or worse, clicks the “back” button), that’s called a “bounce”. (If they click to a different page on the same site, that’s not.) For your typical, informational website, the bounce rate can be as [...]
I love Detroit. I used to think I was the only one, but people around here are starting to get engaged. Starting — it’s a slow process — but between projects like Detroit Works and cultural phenomenon like the wave of artists moving into the Russell Industrial Center, the people around here are starting to [...]
No intro necessary here: just don’t do — or let your web designer do — this stuff. Make It Obvious What the Page is About: if a surfer can’t identify why your page exists within 2-3 seconds, they’re gone. Get to the point, right away. Make Your Content Scannable: no one comes to the Internet [...]
Google, as normal, updated their ranking algorithm recently, and this update was intended, among other things, to benefit ‘good’ mobile websites and penalize ‘bad’ ones (i.e. ones that make mobile browsing harder.) If you want your mobile website to benefit the most from the algorithm changes, here’s how. Keep a single URL and create a [...]
Cleveland has a really bad rap in the news lately. It’s been called the serial-killer capital of the world (which is totally not true, by the way — the research is ambiguous, but points to either Seattle/Tacoma or a city in Australia called Adelaide, depending on whether you’re talking about greater metro area or strict [...]
Chances are you’ve heard by now that Detroit is trying to declare bankruptcy. There’s a few significant obstacles in its way: pension funds and other creditors insist that the city’s constitution doesn’t allow it to escape paying debts to city employees and that any bankruptcy declared would be invalid. But Detroit’s emergency financial manager (a [...]
Publishing blog content on a regular basis does a lot of good things for your business. It helps build your brand, it gives you a platform to communicate to your followers, it demonstrates your expertise, and it develops relationships between yourself and your most active followers. From an SEO standpoint, it’s powerful as well: the [...]
Headlines are the single most important part of any online (and most offline) content. It’s the headline that determines whether or not the rest of your content even gets glanced at, much less read. If your headline isn’t resonating with the reader, your content never has a chance. That’s why, when Nathan Safran shared a [...]