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Sioux Falls, SD 57104
Search engine optimization, also known as SEO, is essential for a small business that wants to continue growing in the digital age. Incorporating well-researched keywords into your blogs and advertising can boost the number of people who see your business on the search engine results pages (SERPs). The question is: How do you find the [...]
If you run an online business, it’s a good idea to take a close look at your marketing strategy on a semi-annual or annual basis. You don’t want to make too many adjustments to strategies that you already know work, but you do want to stay on the cusp of changes that occur throughout the [...]
Marketing has come a long way from the days when ad executives had to buy commercial time, cross their fingers, and hope for the best. The internet completely revolutionized the industry and introduced new ways to see exactly what was working and what wasn’t. These analytics are a digital marketer’s Holy Grail. To make sure [...]
Everyone who uses the internet is probably familiar with cookies. You click on a site and begin scrolling, only to have a third of the screen taken up with a message that says something to the effect of, “if you want to keep seeing our content, you’ll need to accept our cookies.” Cookies are far [...]
The longer users stay on your website, the more likely they are to convert. Additionally, Google uses this metric as a ranking factor when determining which websites earn those coveted top-of-page positions. One of the best ways to accomplish this is to use embedded videos. What are the Benefits of Embedded Video? When you embed [...]
Today, more people than ever are using mobile devices to research, shop, connect via social media, and complete so many other tasks. That’s not changing any time soon. The use of mobile devices is expected to grow exponentially over the next few years. In response to this, Google has changed its algorithms to prioritize mobile-friendly [...]
When you use links on your website, you improve your site’s search engine optimization (SEO) and elevate the overall quality of your content. However, to get the best results, you should know the difference between internal and external links. This article covers this difference, as well as best practices for using both. What are Internal [...]
With the constant influx of new businesses popping up online, it gets more difficult to get your name out there every day. With every new business creating websites, utilizing digital marketing, and perfecting their SEO, it may seem like there isn’t enough room for everyone. But a well-optimized website that incorporates strong SEO is still [...]
In the internet age, it’s nearly impossible to be competitive without a website. But just having a website isn’t enough to impress and convert potential customers. If you want to stand out in the online world, you need a truly well-designed and intuitive website. When it comes to making a great website, there are steps [...]
Every year, it seems that marketing for the holidays starts earlier and earlier. The truth is that it’s never too early to get a leg up on the competition — and this year is no exception! Whether you are marketing for Halloween, Thanksgiving, Christmas, or something else, planning your holiday marketing strategy now will give [...]