The COVID-19 pandemic brought more people online than ever before. Because web traffic and time spent online increased, web marketing has become even more critical. For this reason, if you want to stay competitive in the online arena as you move through 2021, it’s essential that you know the top five strategies for web marketing in 2021.
Increasing the Use of Google Listings and Local SEO
Understanding how local SEO and Google business listings work is important in 2021. After spending 2020 in our homes and seeing local businesses struggle, many consumers are choosing to focus their buying power on smaller local businesses.
With local SEO, you can target that local traffic. As you improve your listings for Google My Business, you’ll want to be ready for a big update in May 2021. Google says they will start focusing their results on businesses that have their business information listed through the service.
Using Voice Search to Optimize Content Strategy
Convenience is becoming the focus of our modern world. One of the convenient tools that smartphone users often depend on is voice search. A growing number of people are using voice search for various reasons, but one of the most important is accessibility.
The demand for accessible technology is increasing. By optimizing your content for voice search, you can stay ahead of the pack and open up your website to those who may have disabilities.
Social Media to Keep and Engage Customers
Billions of people are online every day, with most of them spending a significant amount of time on social media. Although it’s a great place to keep up with the latest pop culture news, social media has evolved over time, turning into a way that businesses can keep and engage their customers.
With the emergence of micro-influencers and sales features on social media platforms, businesses have more opportunities than ever before to connect with their customers on a new level. Don’t miss out on the opportunity to be where the people are.
Video Content is King
From TikTok to Instagram Reels, video content is becoming vital for businesses. Many businesses are using video tools as an opportunity to sell and show their products and services.
Video content draws more traffic, improves conversion rates, and helps to grow communities around brands. Spend some time identifying the ways in which video content can be incorporated into your marketing strategy.
Personalized Content for Consumers
You can personalize everything from your Chipotle order to your Instagram feed. Grab the attention of your target audience by offering curated lists, exclusive deals, and brand-specific content. That’s how you can easily see an increase in your sales and ultimately in your revenue, too.
Develop Your 2021 Marketing Strategy Today
To perfect your 2021 marketing strategy, turn to Net Profit Marketing. With our knowledge, experience, and expertise, we will work with you to find the perfect strategies to promote your brand.
Contact Net Profit Marketing today to get your 2021 strategy on track.