Every year, an increasing percentage of sales occur online. As the world continues to trend towards a primarily digital marketplace, having a high-quality website has become highly important.
If businesses want to outpace their competitors, they need to stay apprised of the latest trends in website design. An outdated website is not only dull, but it will cost business profits.
With that in mind, we have created this guide to the top five website design trends for the coming year. The following are website designs that are poised to surge in popularity in the coming year. Who knows? One of these innovative designs may be just what your business needs to create new growth and improve conversion rates.
1. Advanced Animation
As the access to high-speed internet becomes commonplace, so too have web-based animations. These trends seem to evolve and become more complex every single year.
A relatively recent development that seems to be resonating with consumers is known as the parallax effect. This practice involves the separation of various elements on the page into background and foreground extremes.
Websites use the parallax effect by creating depth with the background and foreground, resulting in an immersive experience for the user and can lock them in long enough to pique their interest in your product.
2. A Focus on Causes
Many modern website designs are emphasizing causes that are important to their companies. These typically include environmental and social issues.
Incorporating your business’s core values and beliefs into the website design can create a deeper connection with potential clients. However, it is crucial to utilize this strategy with caution as it can also alienate some users.
3. Interactive Scrolling
The internet has provided billions of people with easy access to virtually limitless information. While this ease of access has many benefits, it also conditions many consumers to have shortened attention spans and expect quick, easily digestible media.
If you want to generate leads and convert, your content must hook the viewer as soon as they navigate your page. One great way of doing just that is with interactive scrolling. As the user scrolls down the page, the layout and color pattern of the page changes. This visual shift can draw them in and allow you to generate interest in your product.
4. Digital Interpretations of Tangible Objects
Another excellent design trend is the creation of digital content to provide an interpretation of real-world objects. This process typically relies on digital artistry to create a psychological connection to your core product. For instance, if your company sells printers and ink cartridges, the design could include various cartridges with ink smeared across a tabletop.
The online shopping experience is incredibly convenient, but it lacks the aspect of consumer interaction. One great way of remedying this issue is with questionnaires.
If your business provides a varied product line, you can incorporate a questionnaire into the website design. When consumers navigate to your page, they will have the opportunity to answer a series of questions regarding their needs and goals. In the end, your site will automatically recommend a product based on their answers.
Is your website design due for an upgrade? If so, then it is time to partner with Net Profit Marketing.
Our expert team of web designers can create a custom site for your business. With our help, you can maximize leads and improve conversion rates. Contact us today for a free consultation.