421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
For business owners and brand specialists, knowing your customer base is crucial. Even more than that, knowledge pertaining to some of the finer details in their lives could lend a wealth of insight into their purchasing decisions and habits. To this extent, developing a comprehensive user persona will eventually grant you enough insight to develop [...]
Once upon a time, about a decade ago, there were very few barriers to driving traffic to your site. That said, getting targeted traffic has never been an easy undertaking, and advances in search engine algorithms, paired with growing competition, have made the prospect even harder these days. What can you do to drive targeted [...]
Whether you’ve run successful PPC ad campaigns in the past for your business or you feel like they’ve fallen flat and you’re looking for ways to improve them, keeping up with best practices can be challenging! Google has made big changes over the last few months. Here are 5 copy optimization tips to improve your [...]
If you’ve decided to start an onsite blog, chances are it’s about more than flinging your every thought into the ethos. More likely than not, your blog is part of a business strategy that allows you greater latitude to engage in search engine optimization (SEO). The more new content you produce and promote, the better [...]
When you first begin your foray into the online world with your business website, on-site blog, social media accounts, and so on, what you’re going to realize pretty quickly is that there’s a big learning curve. Even though you’ve had plenty of experience from the consumer side as a frequent web surfer and social media [...]
Lots of places make a big deal out of ‘free’ traffic. If you’ve ever researched Internet Marketing, for example, the basic theory is ‘build website, engage free traffic, make money.’ That’s all well and good, but what they never tell you is that traffic, like everything else in life, comes in three kinds: the ‘good [...]
“Why isn’t my marketing campaign working?” One of the main reasons could be that you (or the staff of your marketing agency) are not applying A/B Testing. Experienced internet marketing agencies are familiar with the concept and can use it to great effect as a method to multiply your conversion rate. In fact, many regard [...]
Formalizing your lead generation process is the key to success with your business website. To do so, you must become aware of the structure of your sales funnel and streamline it to help increase your conversion rate (CR). To review, the sales funnel generally stands for the marketing steps, and interactions, that take place on [...]
LinkedIn Corp. is known as “the world’s largest professional network with over 120 million members and rapidly growing.” It’s no wonder the company, when it went public in May 2011, experienced the largest stock market valuation for a USA internet-based business since 2004 when Google went public. The professional networking opportunities that are presented by [...]