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The acronym SERP stands for “Search Engine Results Page.” SERP analysis is the process of examining the generated results after a Google search. This vital information is highly relevant to your digital marketing and SEO strategy. SERP analysis will reveal what websites are going to achieve a higher ranking. It will also assist you in [...]
Many businesses already understand the inherent value of creating a solid SEO campaign with their content. A landing page or blog post may rank well initially, but it can fade in the results section over time. You need to know how to revive your campaign if you want to see long-term success from any SEO [...]
Search engine optimization, also known as SEO, is essential for a small business that wants to continue growing in the digital age. Incorporating well-researched keywords into your blogs and advertising can boost the number of people who see your business on the search engine results pages (SERPs). The question is: How do you find the [...]
When you use links on your website, you improve your site’s search engine optimization (SEO) and elevate the overall quality of your content. However, to get the best results, you should know the difference between internal and external links. This article covers this difference, as well as best practices for using both. What are Internal [...]
With the constant influx of new businesses popping up online, it gets more difficult to get your name out there every day. With every new business creating websites, utilizing digital marketing, and perfecting their SEO, it may seem like there isn’t enough room for everyone. But a well-optimized website that incorporates strong SEO is still [...]
Google and other prominent search engines have become increasingly powerful tools for consumers. Being able to search for something and find the perfect website in a matter of seconds has provided worldwide access to information like never before. But these search engines are also powerful tools for the owners of websites. Having a place where [...]
Have you been devoting hours to search engine optimization, only to produce lackluster results? Trust us, you are not alone. Many well-meaning business owners create quality content, only to undermine their own SEO efforts by making one or two critical mistakes. These pitfalls can quickly derail your marketing efforts. With that in mind, below, we [...]
If you are thinking about partnering with a digital marketer, it is important that you understand exactly how they can add value to your website. Digital marketing agencies have a variety of powerful tools that they can use to promote your brand and attract high-quality traffic. The best marketing strategies leverage a multi-faceted approach to [...]
During your quest to create high-quality SEO content, you might be on the hunt for new tricks to climb the rankings. In recent years, long-tail keywords have become a popular way of accomplishing that goal. But what exactly are long-tail keywords anyway? Put simply, the term “long-tail keyword” refers to phrases that are roughly four [...]
Search engine optimization, or SEO, as it is more commonly known, is at the heart of virtually any digital marketing campaign. While just about any business owner can appreciate the need for SEO content on their pages, many of them fail to review their metrics on a regular basis. Marketing metrics are important because they [...]