Have you been devoting hours to search engine optimization, only to produce lackluster results? Trust us, you are not alone. Many well-meaning business owners create quality content, only to undermine their own SEO efforts by making one or two critical mistakes.
These pitfalls can quickly derail your marketing efforts. With that in mind, below, we have identified 5 common mistakes that you must avoid in your SEO efforts.
1. Targeting Overly Competitive Keywords
When you’re creating SEO content, targeting keywords is an integral part of the writing process.
However, it is important that you do not target overly competitive keywords, especially when you are still growing your online presence. Instead, we suggest attempting to rank for long-tail keywords.
For instance, let’s say that you operate a real estate firm in Tucson, Arizona. Instead of targeting the keywords “mortgage broker,” you may want to incorporate the long-tail phrase “mortgage brokers in Tucson, AZ” into your content. This simple change will ensure that you are only competing with local businesses, not national organizations.
2. Failing to Optimize for Mobile
Many prospective customers access the internet exclusively from mobile devices. Even those who still utilize laptops or desktops will conduct at least some of their browsing activity from smartphones.
If your site is not optimized from mobile, it will significantly impact the effectiveness of SEO efforts. In addition, you will be limiting your reach and will not be able to connect with as many consumers.
3. Sacrificing Quality for Quantity
Posting regular SEO content is a great way of climbing the rankings and improving brand visibility. However, many businesses sacrifice blog quality when posting daily or multiple times per week.
You should strive to find the perfect balance that allows you to produce quality content on a regular basis. For example, you may only want to post a new blog every Monday. This is a good introductory goal, as it gives you a full week to write a quality article.
4. Neglecting Title Tags and Meta Descriptions
Many business owners get so caught up targeting keywords that they neglect title tags and meta descriptions. However, doing so will impact search rankings, as Google’s algorithms check for these items.
Title tags and meta descriptions tell search engines what your content is about. Creating a concise and relevant meta description will help the search engine connect users with your content when they search for your target keywords.
5. Writing Content that Isn’t Scannable
The last common SEO mistake is failing to make content scannable. Writing blogs requires a different approach than creating research papers or other long-form content.
Ideally, your blog should use lots of subheadings and also incorporate a few bulleted lists whenever possible.
A good baseline when writing blogs is that each section should contain no more than 150 to 200 words of content. This content should be divided into paragraphs of a maximum of three or four sentences.
Writing content in this manner will make your blogs easy to read and allow readers to quickly find the information they are looking for.
Professional SEO Services from Net Profit Marketing
If you are looking for a sure-fire way to get your SEO marketing strategy back on track, partner with a professional firm like Net Profit Marketing!
Our experts will take the time to understand the needs of your business. We will create a custom plan that is designed specifically for your industry and target audience.