Google and other prominent search engines have become increasingly powerful tools for consumers. Being able to search for something and find the perfect website in a matter of seconds has provided worldwide access to information like never before.
But these search engines are also powerful tools for the owners of websites. Having a place where people can find you without needing to spend a ton of money on advertising is as good a marketing opportunity as there ever has been!
Getting visitors this way is possible without a whole lot of work. But what exactly is organic traffic, and how can you get it for your website?
What Is Organic Traffic?
Organic traffic simply refers to incoming website visitors that found you through a search engine. No paid advertising is involved in this traffic.
Inbound marketing can be used to enhance a website, achieving better results on various search engines.
With organic traffic, you can easily review the analytics behind your website to see which parts of your site are attracting traffic. From there, you can optimize the other pages of your website to increase usability and effectiveness.
How to Get Organic Traffic?
If you have a website that isn’t receiving much organic traffic, how can you go about increasing it? There are many strategies. Here are some of the simplest and quickest ways to boost your organic traffic.
Whether you have a service, a product, or a strictly informational website, blogging is one of the top ways to get organic traffic to your website. Blogs are great because they often answer questions that consumers have. People will search for what they need and click the most relevant links.
Another reason blogs are great is that they increase the amount of time people spend on your website. In the eyes of search engines, more time spent on a site means it is more relevant to people, which increases your website’s ranking in searches.
SEO can be used in your blogs, it should also be used all across your website, from the About Us page to individual product or service pages.
Search online for what keywords are most popular for any given topic. With the right tools, you can find the keywords that are searched often for your industry, which websites currently generate the most traffic for those keywords, and analyze other basic data that can be used to optimize your site.
- Social Media
Although it’s not technically a part of your website, social media is free and a great way to get organic traffic. If you are consistent about posting content on social media, engaging your followers, and providing useful content that links back to your site, your traffic will increase substantially.
Increase Your Organic Traffic with Net Profit Marketing
When it comes to increasing website traffic, Net Profit Marketing is the experienced partner that you need. With over 10 years of experience in helping clients to boost their business, we know all of the tips and tricks to bring customers right to your door.
Contact us today to learn more about how we can increase organic traffic to your website or explore our powerful tools for paid search.