With the constant influx of new businesses popping up online, it gets more difficult to get your name out there every day. With every new business creating websites, utilizing digital marketing, and perfecting their SEO, it may seem like there isn’t enough room for everyone.
But a well-optimized website that incorporates strong SEO is still one of the best ways to get new customers.
Fortunately, whether you are new to the digital marketing world or a seasoned veteran, there are many great tools out there to take your SEO — and your business — to the next level.
Below are a few great tools to turn you into an SEO expert.
Google Search Console
Want a free tool that is immensely powerful in the world of SEO? Check out the Google Search Console. All you need to do is register your site with Google and you can enjoy access to powerful reporting features.
The Search Console is a suite of tools that measure the performance of your website as it relates to Google searches. The website provides reports about various aspects of your site from the use of keywords to backlinks and external links to other sources. It allows you to see which aspects of your website are working and which ones are not really providing any benefit in terms of traffic.
This tool is powerful as it gives you behind-the-scenes access to the performance of your site. Google will even give you advice on how to improve your indexing and how to climb the search results.
You might be surprised to see another Google tool on this list. But most of your site traffic will likely be coming from the juggernaut. Best of all, this tool is free, too!
Google Trends is a great tool for researching keywords and trends in any industry or country you may be doing business in. You can even see what people are searching for the country by country, which can be particularly helpful for those who want to grow or scale their businesses over time. You are also able to see how the search terms have risen and fallen over certain time periods and compare terms to one another to measure performance. In short, it’s another powerful tool to drive organic traffic to your site.
Ahref SEO Toolbar
Although Ahref offers paid plans that provide a great deal of information and data, their free services are still helpful when you want to improve your site’s SEO.
The SEO Toolbar is a free add-on to Chrome and Firefox. It will scan the pages of your site and provide you with tons of information that you can utilize. The tool will let you know about any broken links on a page and provide reports on your site’s titles, meta descriptions, tags, and other spots that can be optimized and enhanced to increase and maintain your web traffic.
The paid version offers additional features such as keyword difficulty and search volume, but the free version is a great place to start and will give you a solid understanding of your site.
Boost Your SEO with a Professional Digital Marketing Agency
We get it…SEO can be overwhelming. That’s why we created Net Profit Marketing. Our agency provides flawless SEO to our clients to get their businesses thriving. In addition to the tools above, we have access to in-depth and varied tools to bring the best results to our clients.
Contact us today to talk to a member of our team and start growing your business!