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When we talk about SEO, and we do so quite often, the subject often comes around to the same thing – content. No matter how much spin you put on the importance of other factors, the bottom line is that if your content isn’t that great, you are going to struggle to rank highly for [...]
Here in Detroit, we like to stay ahead of the game wherever possible. That’s a pretty tricky thing to do when you are talking about online happenings. Life moves pretty fast on the internet, so it’s no surprise that people are already talking about another Panda update from Google, even though there are few confirmations [...]
Let’s be straight about one thing: I’ve seen some incredibly beautiful, even moving graffiti in my time in Detroit — but that doesn’t mean it’s a good thing. Graffiti is one of those art forms that has far too many practitioners and far too few masters, and pretty much by definition it’s unwanted. Hey, does [...]
Cleveland is undergoing something of a metamorphosis right now. The city is working hard to expand it’s image beyond just “doctors and students” — while they are working on every campus in the city, they’re also developing a huge variety of other projects. Skate parks, casinos, rapid transit centers, recreational halls, and dozens of other [...]
If you’ve been keeping your ear to the ground recently, then you couldn’t fail to get wind of Vine, the latest and greatest social media tool. Vine is a natural extension to twitter. It provides you with a platform via Twitter to post six second video clips and, well that’s it! It doesn’t sound much, [...]
When you create content for a website, the best thing that can possibly happen is that people start to share it. If you’re creating great content then this is something that should be happening all the time. If it’s not happening, then the chances are your content is not up to scratch. Don’t panic if [...]
Anyone in Detroit should know all about community, but of course a social media community is something completely different. The idea is often the same though – show support, solidarity, and stick together! If there’s one thing we have learned in the last year it is that Google loves change! And why not? It’s great [...]
A drop in the rankings has been an all too common occurrence during the last twelve months. With Penguin and Panda a distant, but painful memory for some, there are still sites out there suffering what at the time seems like inexplicable drops in the rankings. Of course, there’s almost always a very good reason [...]
No one’s perfect, but some people really did manage to put their foot in it last year when it comes to social media. Most of us look upon all publicity as good publicity, but if you get it wrong in the world of social media, then it can be a pretty unforgiving place. In this [...]
We’re always trying to give you great ideas, but sometimes the best way to help someone is to show them what not to do! Here’s a list of link building strategies that will kill you dead; avoid these tactics and you’ll be doing yourself a huge favor. Purchasing links. OK so we have been preaching [...]