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I’m a big fan of martial arts flicks, especially the parts where the old wise teacher reveals some simple change that brings about a vast improvement in the fighting style of the protagonist. In several movies — though I couldn’t recall an example off hand right now, sadly — the simple change is best summarized [...]
Cognitive load is an interesting concept. Basically the idea is that every brain only has a finite amount of ‘working memory’, and the more of your working memory you have taken up with other things, the more difficult it is to work on any one problem. As an extreme example, imagine taking a Physics test…and [...]
As technology improves and we get the occasional radical revolution like the switch to responsive design (or, earlier, to CSS in general), it’s easy to assume that modern web design looks nothing like it did, say, half a decade ago. Surprisingly, though, that’s simply not the case. We had a pretty good idea of what [...]
Ok, so I’m just goofing with the title — this isn’t anything super-formal or anything. I was just thinking over the weekend about branding, and how much of what I do as a web designer is branding. I put together a short list, and I was surprised: Logos Color schemes Website structure Images Font selection [...]
“Flat” web design is one of the fads that has overtaken the Internet lately. It’s almost a counter-culture phenomenon, the move away from half-page rotating Flash graphics and seven different navigation methods all compacting the content into a tiny portion of the screen. What Is Flat Design? Flat design relies on two key elements to [...]
We all know by now that the first step in SEO is keyword research — without a keyword to focus on, there’s no optimizing to be done. From the end-user’s perspective, what you call a keyword, s/he calls a ‘search query’ — it’s what s/he just typed into Google to try to get some information. [...]
It’s easy for a company to think of their website as the be-all and end-all of their online brand’s existence — but more and more today, consumers are using social media sites as the starting point for their online interactions with a business. They don’t look on your website for information about promotions and products; [...]
It was last year sometime, I wrote a little post talking about how Net Profit Marketing’s secret was that our two areas of endeavor — web design and SEO — were actually more or less the same thing. It turns out that I was ahead of my time. In the year or so since then, [...]
Detroit is a ‘city in progress’, and we seem to have divided along some pretty clear lines lately: there’s the haters, and the builders. The interesting thing is that it’s not a socioeconomic divide; there are haters among our wealthy and builders that are squatting in abandoned homes. With the city trying to declare bankruptcy, [...]
Let’s get one thing straight right off the bat: asking whether or not “social media” is important is almost meaningless. “Social media” means Facebook and Twitter, but it also means Orkut and Zivity and Rivals4Ever and a host of incredibly funny niche social sites alike Anderstand (the site for people from Brighton, UK who love [...]