There are bound to be plenty of companies out there who would love to dedicate more time to their social media marketing, but just don’t feel like they have the time to spare. A dedicated SEO guru would probably ask what could be more important than your social media marketing, but that’s an argument for another day! If you really can’t dedicate too much time to your social media, then these tips might just allow you to keep up with your competition without losing all of your time to social media marketing.
Strip back where you can. You have to use a bit of common sense and recognise that you can’t do it all. Why not focus on your key markets and areas, and really dedicate yourself to spreading the word about the parts of your business that really mater. Target your key clients and your potential business, and work at increasing your presence in these important areas where you can win new business and retain crucial existing clients.
Utilize modern technology. There are a wealth of platforms out there which can save you time when it comes to your tweets, shares and comments. Hootsuite is a popular platform which really works if you are looking for a content management system which is simple to use as well as being results focused whilst delivering an analytics package which really allows you to understand how you are performing.
Analytics. Speaking of analytics, you can really fine tune your marketing efforts by carefully studying the impact your marketing is having. You can use Facebook insights, Google analytics, Social Flow and Hootsuite to try to understand just how much impact your different strands of social media marketing are having. You need to give this a little bit of time, but if you are patient and methodical, being able to find out which marketing strategies are working for you will mean a great deal of time saved in the future.
Spread the love. Using a blog is a great way to spread your content a little bit further. If you have a good blog, then use this by sharing content across all social media sites from your blog. This will give your social media marketing plan a bit of structure, and will hopefully deliver a good level of success. Your blog can easily be shared on your Facebook page, your Twitter page, and any other platform you tend to use. Cross platform sharing will lead to a greater number of people reading your content, and it doesn’t take much time to make this happen.
If you’ve read through all of this and you still feel that you don’t have time to do this justice, then it’s really time that you considered using an SEO company to deliver your social media offering. It’s a critical part of any business which has, or wants an online presence. There are plenty of Detroit SEO companies who can run entire marketing campaigns for you, leaving you to spend your time however you see fit.