421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Content Marketing, if you’re not familiar, is the reboot of “BUM marketing”, which was itself a reboot of “Article marketing” — it’s the art of creating content that people enjoy reading so much that they want to do a few things. First, share it. Second, go to your site to find more like it. And [...]
I’ve discussed plentifully in the past the fact that creating content is usually not the web designer’s job — but working with the content creator is, and it’s a very important relationship. That’s because if you design a webpage with all of the principles laid out in the last four posts, and then your copywriter [...]
Websites have some content that’s static (doesn’t change as you look at it) and some that’s dynamic (which does). Dynamic content attracts the eye more than static content does, just like bold text draws the eye less than normal text. The human eye doesn’t smoothly scroll like a mouse wheel — it essentially takes a [...]
I’m a big fan of martial arts flicks, especially the parts where the old wise teacher reveals some simple change that brings about a vast improvement in the fighting style of the protagonist. In several movies — though I couldn’t recall an example off hand right now, sadly — the simple change is best summarized [...]
Cognitive load is an interesting concept. Basically the idea is that every brain only has a finite amount of ‘working memory’, and the more of your working memory you have taken up with other things, the more difficult it is to work on any one problem. As an extreme example, imagine taking a Physics test…and [...]
As technology improves and we get the occasional radical revolution like the switch to responsive design (or, earlier, to CSS in general), it’s easy to assume that modern web design looks nothing like it did, say, half a decade ago. Surprisingly, though, that’s simply not the case. We had a pretty good idea of what [...]
Ok, so I’m just goofing with the title — this isn’t anything super-formal or anything. I was just thinking over the weekend about branding, and how much of what I do as a web designer is branding. I put together a short list, and I was surprised: Logos Color schemes Website structure Images Font selection [...]
“Flat” web design is one of the fads that has overtaken the Internet lately. It’s almost a counter-culture phenomenon, the move away from half-page rotating Flash graphics and seven different navigation methods all compacting the content into a tiny portion of the screen. What Is Flat Design? Flat design relies on two key elements to [...]
We all know by now that the first step in SEO is keyword research — without a keyword to focus on, there’s no optimizing to be done. From the end-user’s perspective, what you call a keyword, s/he calls a ‘search query’ — it’s what s/he just typed into Google to try to get some information. [...]
It’s easy for a company to think of their website as the be-all and end-all of their online brand’s existence — but more and more today, consumers are using social media sites as the starting point for their online interactions with a business. They don’t look on your website for information about promotions and products; [...]