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Google has been returning ‘rich results’ in its Search Engine Results Pages (SERPs) for quite some time now. Rich results put information like ratings stars and pictures right alongside the usual links and summaries. They also introduced the Knowledge Graph, which is designed to provide the answers to simple questions right on the SERPs, so [...]
In our last post, we talked about the benefits of writing in simple language. Not only does more of your audience understand simple language, but it’s actually easier to hit your word count goals when you’re using smaller words in smaller sentences. But it’s important to recognize that you can easily go overboard and get [...]
There’s a common complaint among content creators. It’s that a client wants both a large word count and a low reading difficulty score on their content. The ‘problem’ being that the easy way to get a large word count is to use filler words. Filler words inflate word counts, but they also make sentences longer. [...]
Last week, I pointed out how almost every ‘Make Money Online’ site is run by scammy scamming scammers. This is not to say that everyone who purports to teach you some Internet Marketing techniques is scamming — there are definitely legitimate experts out there. Fortunately, there are crystal-clear differences between the scammy scammer’s scams and the [...]
I — and I’m fairly certain that this is true of many if not most reasonably-priced Internet Marketing companies — get regular inquiries from people who are absolutely desperate to make money online. The vast majority of them are ordinary folks who clicked on a banner ad or opened a marketing email and got hooked [...]
When devising an SEO strategy, web hosting is generally a minor footnote on the plan – if it’s included at all. Many simply use the lowest price to choose their hosting service based on the common misconception that service providers differ little and do not affect to your site’s search engine rankings. Unfortunately this sort [...]
As technology continues to advance, the options for searching the Internet and consuming media have grown exponentially. Desktop PCs and TVs are now supplemented with various types of tablets and smartphones that can differ dramatically in size. Consumer habits have changed as well, evolving with available technology to the point that the ability to access [...]
OK, so in Part I, we talked about what it takes to develop the core skill of a web designer — and it is a skill, not something you ‘either have or you don’t.’ But even once you’ve managed to develop your personal reserve of practical creativity, you still need some fundamentals in order to [...]
SEOers have a profound paradigm shift coming, and it’s coming in the form of voice search. With the advent of apps like Siri, Cortana, Google Now, and several others that enable people to speak their searches rather than type them, a new-but-actually-quite-old school of searching is coming to light. A study by Northstar Research found [...]
Make no mistake, Flash has been dying for a very long time now — Adobe stopped providing download links to the Flash development kit back in January, and have been slowly withdrawing support for the animation system for years before that. Google, however, just swung it’s mighty hammer (I like to imagine its name is [...]