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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

Internet Marketing Category

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Is Influencer Marketing Right for Your Company?

Throughout history, there have always been people that held prestige and influence, along with the ability to sway public opinion. Because of their status as trusted public figures, these people were watched, idolized, and copied by the masses. They influenced how people dressed, spoke, thought, and spent consumer dollars. Not a lot has changed, aside [...]

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4 Ways to Make Your PPC Budget Go Further

So far, this year has delivered big changes to the Google algorithm and to Google Adwords and there are fresh opportunities for marketers and advertisers to make their budgets go further so that you’re they’re wasting valuable time or money with their ads. Here are four ways to do it with your PPC campaigns: 1. [...]

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5 Copy Optimization Tips to Improve Your PPC Ads

Whether you’ve run successful PPC ad campaigns in the past for your business or you feel like they’ve fallen flat and you’re looking for ways to improve them, keeping up with best practices can be challenging! Google has made big changes over the last few months. Here are 5 copy optimization tips to improve your [...]

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How to Devise a Successful Lead Generation Strategy

When you first begin your foray into the online world with your business website, on-site blog, social media accounts, and so on, what you’re going to realize pretty quickly is that there’s a big learning curve. Even though you’ve had plenty of experience from the consumer side as a frequent web surfer and social media [...]

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Analytics

For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most attention? Which social media sites drive the most traffic? And among those, which posts seem the most effective? Our Internet marketing efforts have [...]

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How to Identify a Scammy ‘Make Money Online’ Site

Last week, I pointed out how almost every ‘Make Money Online’ site is run by scammy scamming scammers. This is not to say that everyone who purports to teach you some Internet Marketing techniques is scamming — there are definitely legitimate experts out there. Fortunately, there are crystal-clear differences between the scammy scammer’s scams and the [...]

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PSA: ‘Make Money Online’ Is A Scammy Scammer’s Scam

I — and I’m fairly certain that this is true of many if not most reasonably-priced Internet Marketing companies — get regular inquiries from people who are absolutely desperate to make money online. The vast majority of them are ordinary folks who clicked on a banner ad or opened a marketing email and got hooked [...]

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How to Create a Facebook Group that Drives Traffic

Facebook advertising is mostly dead. Facebook posts just at random out in the ether are ridiculously ineffective. There’s just not a lot of people who are engaged in Facebook when it isn’t about their friends, family, or hardcore passions — and getting hardcore passionate people together on a Facebook page is hard. But Facebook Groups… [...]

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Link Building vs. Content Marketing: A False Dichotomy

My last post (before Michael’s last week) was a bit of a rant about how Conversion Rate Optimization wasn’t exclusive with, or even competing with, SEO. It was all true, but it also led me to start thinking about false dichotomies. If you aren’t familiar with the term, a false dichotomy is any time someone [...]

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Is SEO Dead? Part IV: The Tax Man Cometh

In a metaphor we’ve abused pretty much to death, over the last three weeks, we’ve taken the “Content is King” concept and turned it into an entire Royal Court, comparing the kingdom back when the vizier ruled all, the role of the King and the vizier today, and then looking at the King’s Court. Today, [...]

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