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How A/B Testing Can Multiply Your Conversion Rate

March 14th, 2012 | Posted in: Internet Marketing, Lead Generation

“Why isn’t my marketing campaign working?”  One of the main reasons could be that you (or the staff of your marketing agency) are not applying A/B Testing.  Experienced internet marketing agencies are familiar with the concept and can use it to great effect as a method to multiply your conversion rate.  In fact, many regard [...]

Reasons to Hire an Internet Marketing Firm

February 27th, 2012 | Posted in: Internet Marketing

Whether you are an entrepreneur or the CEO of a Fortune 500, your need for internet marketing is a foregone conclusion.  A digital marketing agency can serve as a replacement for – or a supplement to – your in-house promotional team.  Utilizing the services of an experienced firm has many benefits that render it superior [...]

YouTube Marketing 101

January 18th, 2012 | Posted in: Internet Marketing, Social Media

Taking advantage of social media to promote your business online is one of the primary components of web-based success.  The term “going viral” is closely associated with the video sharing website, YouTube, and refers to the process of garnering hundreds of thousands or even millions of hits (visits) – in this case, referring to views [...]

How the Classic “AIDA” Method Applies to Modern Internet Marketing

December 22nd, 2011 | Posted in: Internet Marketing

The AIDA method is a classic technique used in sales, and has proven effective for countless companies, pre-dating the internet era.  Now that such a substantial amount of marketing is done online using websites and social media, there is a call for AIDA adaptation in internet marketing as well.  Let’s examine how this process can [...]

Conversion Optimization: Your Internet Marketing Missing Link

December 14th, 2011 | Posted in: Internet Marketing, Website Optimization

Internet marketers and webmasters alike have become savvy in recent years by focusing on many important components of online success including search engine optimization, social media optimization, and pay per click advertising.  However, generating traffic is by no means the end-all be-all of digital marketing.  There is something missing. Introducing Conversion Optimization: What Is It? [...]

Internet Marketing Triple Threat: SEO, SMO, PPC

November 29th, 2011 | Posted in: Internet Marketing, PPC, SEO, Social Media

One of the first steps toward maximizing revenue through internet marketing is to adopt the proper vantage point.  Far too often, we hear marketers focusing exclusively or at least mostly on one format of internet marketing or advertising, such as SEO, citing that one technique as the end-all be-all of webmaster success – a mindset [...]

5 Helpful Tips for Attracting Website Visitors

September 9th, 2011 | Posted in: Internet Marketing

Is Your Website Enticing? When people visit a website for the very first time, that all-important first page (homepage) is going to give them that crucial first impression. Within a matter of seconds your visitor will make the decision on whether or not they feel comfortable enough with the presentation of your website to continue [...]

WordPress Websites – Great for Business

September 1st, 2011 | Posted in: Internet Marketing, Small Business

WordPress began in 2003 with the simple idea of making it easy to publishing content on the internet. Flash forward a few years later and you’ll see that wordpress went from literally having just a handful of users when they began this venture to presently being the world’s largest Content Management System (CMS). WordPress is [...]

Web Hosting Companies – Is There a Difference?

August 24th, 2011 | Posted in: Internet Marketing, Small Business

Are you currently looking for the best Web Hosting Company to host your small business website? Great! Taking the time to do a little research in order to find out which particular Web Hosting Company will best suit your particular needs is a fantastic idea. There are so many Web Hosting Companies available to choose [...]

Benefit From a Web Site Analysis

July 11th, 2011 | Posted in: Internet Marketing, SEO

A Site Analysis can prove to be very beneficial to a particular website, as this type of review is meant to thoroughly examine a website in order to figure out if the website is living up to its full potential. There are a number of different factors that come into play here, with each one [...]

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