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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Internet Marketing Category

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The Importance of High-Authority Backlinks

Ask yourself: How likely are you to try something after a trustworthy friend or family member recommends it? The answer is quite likely, and in a similar vein, high-authority backlinks act as credible referrals that can significantly benefit your business. If you haven’t looked into high-authority backlinks, you could be missing out on incredible SEO [...]

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How Artificial Intelligence Is Transforming Search Engine Optimization

In just the last year, artificial intelligence (AI) has become more popular than ever, and it certainly doesn’t look to be fading out anytime soon. As a business owner or manager, the best thing to do is embrace it and use it to your company’s benefit; AI can transform your brand’s search engine optimization (SEO) [...]

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5 Signs Your Digital Marketing Plan Is Failing

Creating and putting an effective digital marketing plan to work isn’t always easy, and once you complete the hard work to set a plan into motion, you undoubtedly want to ensure it’s working. That said, it can be similarly difficult to pinpoint whether your tactics are working. Thankfully, you can turn to NetProfit Marketing: We’re [...]

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Short-Term vs. Long-Term Digital Marketing: Which One Is Best for Your Business?

Planning and carrying out an effective digital marketing strategy can be challenging. There are a lot of factors to consider, like your brand’s target audience, your budget, and the size and availability of your team, just to name a few. With that said, considering short-term and continuing marketing strategies is important when developing a course [...]

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What Is Personalized Marketing and Why Does It Matter?

Just a single Google search for the term “marketing” will return countless numbers of articles claiming to have the definitive set of tips and tricks you need to boost your business’s online visibility, but they’re all for naught if you don’t know which strategies will work best for your brand in the first place. Fortunately, [...]

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Vertical Marketing: Definition, Examples, and Best Practices

There are thousands of marketing terms out there, making it impossible to learn them all. But one that should stand out to your business, especially if you operate in a niche category or serve a specific group of customers, is vertical marketing. What Is Vertical Marketing? Vertical marketing refers to a set of strategies intended [...]

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A Guide to Overcoming the Top 3 Digital Marketing Challenges of 2023

The world of digital marketing is constantly changing. As a result, companies and marketers must stay abreast of developments that could impact their strategies. In this guide, we’ll discuss a few challenges digital marketers face in 2023 and how to overcome them. 1. Compliance with Privacy Regulations In recent years, major governments have issued regulations [...]

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Understanding Google’s Algorithm Updates: What You Need to Know to Stay Ahead of the Game

Where you rank on the world’s largest and most powerful search engine is one of the most significant factors contributing to your brand’s exposure, credibility, and success. But while your marketing manager might be employing SEO best practices, it’s also crucial to ensure that your content remains up to snuff with Google’s algorithm updates. After [...]

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How to Protect Your Brand’s Reputation in Your Internet Marketing

Your brand’s reputation is critical in a competitive environment. A stellar reputation will likely attract future clients to your company, while a poor one will drive away potential customers to your competitors. Here’s how to protect your brand’s reputation over the course of your digital marketing campaigns: Use Social Listening Tools Social listening is one [...]

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4 Ways to Future-Proof Your Marketing Strategy

The days of one-size-fits-all marketing strategies are over. These days, it’s all about being able to quickly respond to changing trends and suit your brand’s unique needs. If you want to stay ahead of the curve, here are four ways you can future-proof your marketing strategy. 1. Prioritize Using Technology and Data Savvy marketers use [...]

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