Analytics & Tagging
GA4, GTM, and server-side tagging for accurate ecommerce measurement. Learn event models, dataLayer design, and attribution. For architecture and setups, see Analytics and Server-Side Tagging.
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Consent Mode v2 for Ecommerce: What Changes and How to Implement
Consent Mode v2 is Google’s latest update to its Google Ads 4 (GA4) platform, created to help ecommerce businesses address growing privacy demands while still accurately measuring visitor traffic and activity. If you are currently running GA4, adapting to the update is not optional; it…
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Why Every Business Needs a Data-Driven Approach to Digital Marketing
As a business owner, you know that “data-driven marketing” is so much more than just a buzzword. Without the right data, you may find it challenging to take the actions that lead to marketing success. If your marketing isn’t quite producing the results you want,…
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How to Implement Cross-Channel Marketing in Your Strategy
Cross-channel marketing involves connecting with your audience using multiple mediums while ensuring the entire journey is cohesive and personalized. For example, you may make someone aware of your brand via social media, nurture the lead over email, and ultimately convert them into a customer by…
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Top Conversion Rate Optimization Strategies to Improve Sales
Improving your current conversion rate typically means more leads, more site traffic, and converting more users into customers. But achieving these objectives means that your site has to do two things: Appeal to users and be friendly to search engines. With that in mind, here’s…
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Market Intelligence: What Is It and How Is It Used to Improve Brand Performance?
One of the best ways to expand your brand performance with potential customers is through market intelligence. Thanks to the increasing amount of data made available in a digital world, market intelligence allows marketers to make data-driven decisions about their business, rather than relying on…
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4 Google Analytics Reports Your Business Needs to Know About
The reports that Google Analytics provides offer valuable information that will help you improve your website’s ability to reach your audience, ultimately helping you achieve your goals for building your business. The following 4 reports should be the cornerstones of any serious analytics strategy: 1.…
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3 Trends You Should Be Tracking on Your Website
The beauty of the digitized marketplace is that you can track just about anything. With the help of data collection and analytics tools, you can gather information about dozens of key performance indicators (KPIs) and gain valuable insights about your website. It can be challenging…
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4 Google Analytics Myths Debunked
Google Analytics can certainly provide you with a wealth of tracking data to help you understand the impact of your online campaigns. However, it is not a crystal ball that magically tells you everything you need to know. You have to collate and analyze data…
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How Content Marketers Can Get More Value From Google Analytics
Even though there are now countless online tools designed to deliver targeted analytics, there are still few tools more useful than Google Analytics and the powerful slate of features it offers. The wealth of information provided by this analytical tool can only help businesses to…