Analytics & Tagging
GA4, GTM, and server-side tagging for accurate ecommerce measurement. Learn event models, dataLayer design, and attribution. For architecture and setups, see Analytics and Server-Side Tagging.
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How to Use Google Analytics to Improve Your Website
Most business owners are aware of the importance of online visibility, which is why so many companies of every size have business websites, on-site blogs, and a social media presence. Without these tools at your disposal, your business really can’t compete in the modern marketplace…
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Google’s Universal Analytics Initiative Open to All
Here in Detroit there are plenty of people embracing new technologies, which is a great thing to see. Unfortunately, it means that if you have an online business, then you have to understand what this means for the online side of your venture. Thankfully, Google…
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Custom Alerts With Google Analytics
Do you check your Google Analytics account every day? Every week? Every month? I hope so on the last one but even if you are “checking in” on your analytics account, there’s a lot to look at so you might miss something. Also, I’m sure…
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Google Analytics Dashboard Overview
Google Analytics is a great way to track visitors to your site and get more detailed data on where they’re coming from and what they’re doing on your site. This is valuable in measuring certain aspects of your website and in measuring the success of…