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What Are Core Web Vitals and Why Do They Matter?

Core Web Vitals

It’s no surprise that the internet has become one of the most significant factors in our lives. The ‘net is a place where we can find information, make connections, and even do business. This web is also changing at an incredible rate, which means it’s important to keep up with all of the latest trends and developments.

We’re all familiar with the idea of vital statistics in our own lives — we know that our height, weight, blood pressure, and other key numbers can tell us a lot about our health.

If you’re curious about how many calories you should be eating each day, Google will tell you what your basal metabolic rate is based on those numbers. In other words, it can help you figure out how many calories you burn at rest.

The same thing applies to websites and businesses online — there are some key statistics that tell us a lot about their performance and potential success. These are called “core web vitals” because they relate directly to the health of the website itself. Core web vitals can include traffic, backlinks, and indexed pages.

If you’re wondering what these core web vitals mean, here’s a look at some of the most important ones:

Web Traffic

Web traffic denotes how many visitors your website gets per month. This number can be used to determine how well your website is performing in comparison to others on the web.


Backlinks are hyperlinks from other websites that point back to yours. They help improve search engine rankings by boosting your page rank.

Indexed Pages

Indexed pages are those that have been added to a search engine’s database so they can be easily found by users who perform searches for specific keywords or phrases related to your site.

Bounce Rate

This rate describes the percentage of visitors who leave a site after viewing only one page. A high bounce rate can indicate that visitors aren’t finding what they’re looking for on your site, which means they’re not clicking through to other pages or sharing the content with anyone else.

Low bounce rates are good because they indicate that visitors are engaged with your content and want to stay on your site longer.

Search Engine Rankings

How well you rank in search engines like Google, Yahoo!, and Bing determines how visible your website will be to visitors who type in keywords related to your business or industry. If you don’t rank well, potential customers won’t be able to find you easily when they search for products or services like yours online.

Of course, there’s no one surefire way to achieve a certain goal, but it is important to understand the core fundamentals of marketing and how they relate to your website and your work.

By understanding these vital stats, you’re getting a clearer picture of what you’re doing, why you’re doing it, and where it’s going to lead you in the future. Isn’t that ultimately the kind of insight that every successful business person needs? Net Profit Marketing is here to help you improve your core web vitals. Give us a call today.

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